The impact of marketing innovations on competitiveness

Melibаevа, Gulxоn Nаzrullаevnа

Қўқон университети хабарномаси · 2024-yil

Annotatsiya

This article provide the interplay between marketing innovations and competitiveness among firms operating in international markets through local resellers. It emphasizes the importance of collaboration between buyers and sellers in fostering both radical and incremental marketing innovations. By applying complexity theory, the research highlights how strong buyer-seller relationships can enhance a firm’s capacity for innovation and overall competitive advantage. However, the study’s limitations, including its focus on a single industry and geographical context, suggest the need for further research across diverse industries and cultures to fully understand the dynamics of marketing innovations and their impact on competitiveness.

Maqola ma’lumotlari
MualliflarMelibаevа, Gulxоn Nаzrullаevnа
JurnalҚўқон университети хабарномаси
NashriyotҚўқон университети
ISSN2181-1695
Nashr sanasi2024-09-30
Jild12
Betlar39-43
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Marketing Innovations, Competitiveness, International Markets, Collaboration, Competitive Advantage and SMEs.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMelibаevа, Gulxоn Nаzrullаevnа (2024). THE IMPACT OF MARKETING INNOVATIONS ON COMPETITIVENESS. Қўқон университети хабарномаси, 12, 39-43. https://www.herald.kokanduni.uz/index.php/public_html/article/view/985
GOST (OAK)Melibаevа, Gulxоn Nаzrullаevnа THE IMPACT OF MARKETING INNOVATIONS ON COMPETITIVENESS // Қўқон университети хабарномаси. – 2024. – T. 12. – P. 39-43.
MLAMelibаevа, Gulxоn Nаzrullаevnа. “THE IMPACT OF MARKETING INNOVATIONS ON COMPETITIVENESS.” Қўқон университети хабарномаси, 12, 39-43, 2024. https://www.herald.kokanduni.uz/index.php/public_html/article/view/985
ChicagoMelibаevа, Gulxоn Nаzrullаevnа. “THE IMPACT OF MARKETING INNOVATIONS ON COMPETITIVENESS.” Қўқон университети хабарномаси, 12, 39-43 (2024). https://www.herald.kokanduni.uz/index.php/public_html/article/view/985
HarvardMelibаevа, Gulxоn Nаzrullаevnа (2024) ‘THE IMPACT OF MARKETING INNOVATIONS ON COMPETITIVENESS’, Қўқон университети хабарномаси, 12, 39-43. https://www.herald.kokanduni.uz/index.php/public_html/article/view/985
BibTeX
@article{melibevgulxnnzrullevn2024,
  title = {THE IMPACT OF MARKETING INNOVATIONS ON COMPETITIVENESS},
  author = {Melibаevа, Gulxоn Nаzrullаevnа},
  journal = {Қўқон университети хабарномаси},
  year = {2024},
  volume = {12},
  pages = {39-43},
  url = {https://www.herald.kokanduni.uz/index.php/public_html/article/view/985}
}

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