This paper explores strategies for increasing the adoption of digital tools in modern banking. The conceptualstudy highlights four key approaches that banks should prioritize to remain competitive and meet diverse customerneeds. The primary focus is on enhancing customer experience through digital solutions such as online payments,credit applications, and bill payments, while also addressing security and technical challenges that may hinder useradoption. A customer-centric strategy emphasizes user-friendly design and personalized services. A technology-drivenapproach integrates advanced security features, including encryption and biometric verification, while ensuring seamlessservice integration. Additionally, financial product innovation and strategic marketing play vital roles in expanding digitalbanking usage. Emerging technologies like blockchain and AI, along with integrated marketing and customer relationshipmanagement, should be central to banks’ efforts to effectively serve both business and consumer markets.
| Mualliflar | Ruzieva Olima Shukhratovna |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| Nashr sanasi | 2025-02-28 |
| Jild | 1 |
| Son | 2 |
| Betlar | 128-133 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.5281/zenodo.17418327 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.5281/zenodo.17418327 · Maqolaning asl sahifasi
Digital Banking Innovation, Customer-Centric Technology, Banking Services, Financial Product Innovation, Banking Marketing Strategies.
| APA | Ruzieva Olima Shukhratovna (2025). ENHANCING BANK SERVICE POPULARITY THROUGH DIGITAL INNOVATION: STRATEGIES FOR CUSTOMER-CENTRIC TECHNOLOGY INTEGRATION. Innovation science and technologiy, 1(2), 128-133. https://doi.org/10.5281/zenodo.17418327 |
|---|---|
| GOST (OAK) | Ruzieva Olima Shukhratovna ENHANCING BANK SERVICE POPULARITY THROUGH DIGITAL INNOVATION: STRATEGIES FOR CUSTOMER-CENTRIC TECHNOLOGY INTEGRATION // Innovation science and technologiy. – 2025. – T. 1, № 2. – P. 128-133. – DOI: 10.5281/zenodo.17418327. |
| MLA | Ruzieva Olima Shukhratovna. “ENHANCING BANK SERVICE POPULARITY THROUGH DIGITAL INNOVATION: STRATEGIES FOR CUSTOMER-CENTRIC TECHNOLOGY INTEGRATION.” Innovation science and technologiy, 1(2), 128-133, 2025. https://doi.org/10.5281/zenodo.17418327 |
| Chicago | Ruzieva Olima Shukhratovna. “ENHANCING BANK SERVICE POPULARITY THROUGH DIGITAL INNOVATION: STRATEGIES FOR CUSTOMER-CENTRIC TECHNOLOGY INTEGRATION.” Innovation science and technologiy, 1(2), 128-133 (2025). https://doi.org/10.5281/zenodo.17418327 |
| Harvard | Ruzieva Olima Shukhratovna (2025) ‘ENHANCING BANK SERVICE POPULARITY THROUGH DIGITAL INNOVATION: STRATEGIES FOR CUSTOMER-CENTRIC TECHNOLOGY INTEGRATION’, Innovation science and technologiy, 1(2), 128-133. https://doi.org/10.5281/zenodo.17418327 |
| BibTeX | @article{ruzievaolimashukhratovna2025,
title = {ENHANCING BANK SERVICE POPULARITY THROUGH DIGITAL INNOVATION: STRATEGIES FOR CUSTOMER-CENTRIC TECHNOLOGY INTEGRATION},
author = {Ruzieva Olima Shukhratovna},
journal = {Innovation science and technologiy},
year = {2025},
volume = {1},
number = {2},
pages = {128-133},
doi = {10.5281/zenodo.17418327},
url = {https://doi.org/10.5281/zenodo.17418327}
} |
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