THE IMPACT OF PERSONALIZATION ON BUSINESS INDICATORS: A DATA-DRIVEN ANALYSIS

Umarkhodjayeva Zaynabkhon Nodirkhonovna

Innovation science and technologiy · 2025-yil

Annotatsiya

Personalization has become a critical strategy for businesses aiming to enhance customer experience and drivegrowth. This study examines the impact of personalization on key business indicators such as revenue growth, customerretention, and operational efficiency. Drawing on data from McKinsey & Company’s research, we analyze how effectivepersonalization strategies can multiply business value, while poor personalization can lead to significant losses. Thefindings highlight the importance of data-driven personalization and provide actionable insights for businesses seeking tooptimize their personalization efforts.

Maqola ma’lumotlari
MualliflarUmarkhodjayeva Zaynabkhon Nodirkhonovna
JurnalInnovation science and technologiy
Nashr sanasi2025-03-31
Jild1
Son3
Betlar126-129
TilIngliz
DOI10.5281/zenodo.17427781

Kalit so‘zlar

personalization, business optimization, marketing, revenue growth, customer retention, operational efficiency.

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