Advertising texts mainly use adjectives to ensure high emotional expressiveness formed onhe basis of language units. Because the features and advantages of the advertised services and goodsre highlighted and exaggerated mainly through the use of quality words. By using the required quality in the advertisement text to reveal the product feature, the quality rises to the level of lexical-grammaticalunit, participates in the creation of the evaluation structure of the text, and contributes to the increase of itsinformational value.
| Mualliflar | Botirova, Maxliyo Baxodir qizi |
|---|---|
| Jurnal | Филологик тадқиқотлар: тил, адабиёт, таълим |
| Nashr sanasi | 2024-04-26 |
| Jild | 3 |
| Son | 3 |
| Betlar | 52-55 |
| Til | O‘zbek |
advertising, реклама, reklama
The article talks about the fact that the Jadid movement, which laid the ideological foundationsof enlightenment in Uzbekistan, fought valiantly for the freedom of the nation and the prosperity of the country,which…
“Makhtumkuli is a singer of friendship” dedicated to the 300th anniversary of the birth of great thinker Makhtumkuli Firoghi.
In this article, from the point of view of scientifc and practical research of linguistic units in thelinguistic and conceptual view of the world, the role and importance of obsolete words in the historical worksof the…
Our study examined proverbs with anthroponym components from the lexical-semantic side. Proverbs with an anthroponymic component are more expressive, because the name in them expresses the person more truly, i.e…
The article covers the presupposition direction of linguo-pragmatics, which is a current direction of linguistics. The emergence of jargons, which are considered sociolinguistic units, in the phenomenon of…
In this article, a morphological analysis of the periphrases used in the prose works of AlisherNavoi is carried out, and the presented theoretical information is based on the scholar’s “Mahbub ul Qulub”,“Holoti Pahlavan…
Linguopersonology is the science of linguistic personality. Linguistic individuals differ from each other in profession, lifestyle, religion, social status, gender and age, and these aspects are directly manifested in…
The article analyzes the role of Izzat Sultan in Uzbek dramaturgy and the image of creators in his works. The author’s dramas “Unknown Person”, “The Poet’s Heart”, “Alisher Navoi” were taken as objects for the article.
This article focuses on the simplicity of language in Zulfya’s poems, the attempt to use folkexpressions, and the vivid, impactful, and unique poetic depiction of life, existence, and human emotions,with an emphasis on…
In this article, reasonable opinions about the ceremonies related to the marriage process in the districts of Surkhandarya region, the history of their origin and the methods of formation of ethnographies are proved…
Филологик тадқиқотлар: тил, адабиёт, таълим — barcha maqolalar