In advertising texts, to ensure high emotional expressiveness, adjectives formed on the basis of linguistic units are predominantly used. Because the features and benefits of advertised services and products are emphasized and exaggerated mainly through the use of quality words. Using the necessary quality in the advertising text to reveal the properties of the product, the quality rises to the level of the lexical-grammatical unit, participates in the creation of the evaluative structure of the text, and helps to improve its information value.
| Mualliflar | Botirova Makhliyo Bakhodir kizi |
|---|---|
| Jurnal | Филологик тадқиқотлар: тил, адабиёт, таълим |
| Nashr sanasi | 2024-03-13 |
| Jild | 2 |
| Son | 2 |
| Betlar | 52-55 |
| Til | O‘zbek |
THE GRAMMATICAL NATURE OF ADJECTIVES, ГРАММАТИЧЕСКАЯ ПРИРОДА ПРИЛАГАТЕЛЬНЫХ, SIFATLARNING GRAMMATIK TABIATI
Comments on the development of Turkish novelization, the nature of poetic image, creative individuality and connections in the creative process, and the study of poetic issues are included. Analytical approach to…
language and religion, language and culture, linguoculturalism, linguocultural unity, religious text, religious style.
Theoretic about the fact that our Uzbek national language is one of the languages rich in verbal, artistic, figurative expression and tools, the expression of artistic figurative thinking is manifested in the desire to…
Summary: This article provides information about the importance of intertextuality in the analysis of the literary text and its linguopoetics. In the literary text, such units as title, epigraph, quotation, allusion…
This article, using the example of dialects of the Surkhandarya region, studies the features of the study of the syntactic category of time and person-number of the verb in the dialect corpus of the Uzbek people, and…
In this article, cognitive metaphors acquire a gestalt character as one of the ways of expressing and conceptualizing a person’s (writer’s) own knowledge. This led to the creation by the writer of the highest artistic…
The article talks about the importance of the process of stemming in machine learning and processing of natural language. Stemmers created within the framework of world and Turkish languages were analyzed. Also, an…
This article is devoted to the analysis of the lexical-semantic, etymological and grammatical features of phraseology, which is one of the complex problems of the grammatical structure and vocabulary of the Turkmen…
This article explores the concept of transtextuality primarily from a theoretical point of view and analyzes the concept of transtextuality and its further development. The article focuses on the types of…
1In any artistic text, 2such features of creativity as its subjective attitude to nature and society, the changes taking place in it, events, people, the circle of thought, beliefs and worldview find their artistic…
Филологик тадқиқотлар: тил, адабиёт, таълим — barcha maqolalar