The relationship between value chain and marketing strategies in the B2B market of textile enterprises

Sapayeva, Nilufar, Сапаева , Нилуфар, Sapayeva , Nilufar

Иқтисодий тараққиёт ва таҳлил · 2026-yil

Annotatsiya

The study analyzed the relationship between value chain stages and marketing strategies in the textile industry B2B market. The main stages of the value chain and corresponding marketing approaches were systematized within an integrated framework. The model was applied to the case of Uzbekistan’s textile industry. The findings showed that aligning marketing strategies with value creation processes improved firm competitiveness. Customer orientation and strategic partnership were identified as key drivers of integration.

Maqola ma’lumotlari
MualliflarSapayeva, Nilufar, Сапаева , Нилуфар, Sapayeva , Nilufar
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2026-04-30
Jild4
Son4
Betlar215-225
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2026-vol4-iss4-pp215-225
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2026-vol4-iss4-pp215-225 · Maqolaning asl sahifasi

Kalit so‘zlar

value chain, B2B marketing, textile industry, marketing strategy, integration, цепочка стоимости, B2B маркетинг, текстильная промышленность, маркетинговая стратегия, интеграция, qiymat zanjiri, B2B marketing, to‘qimachilik sanoati, marketing strategiyasi, integratsiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASapayeva, Nilufar, Сапаева , Нилуфар, & Sapayeva , Nilufar (2026). THE RELATIONSHIP BETWEEN VALUE CHAIN AND MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES. Иқтисодий тараққиёт ва таҳлил, 4(4), 215-225. https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp215-225
GOST (OAK)Sapayeva, Nilufar, Сапаева , Нилуфар, Sapayeva , Nilufar THE RELATIONSHIP BETWEEN VALUE CHAIN AND MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES // Иқтисодий тараққиёт ва таҳлил. – 2026. – T. 4, № 4. – P. 215-225. – DOI: 10.60078/2992-877x-2026-vol4-iss4-pp215-225.
MLASapayeva, Nilufar, Сапаева , Нилуфар, and Sapayeva , Nilufar. “THE RELATIONSHIP BETWEEN VALUE CHAIN AND MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES.” Иқтисодий тараққиёт ва таҳлил, 4(4), 215-225, 2026. https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp215-225
ChicagoSapayeva, Nilufar, Сапаева , Нилуфар, and Sapayeva , Nilufar. “THE RELATIONSHIP BETWEEN VALUE CHAIN AND MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES.” Иқтисодий тараққиёт ва таҳлил, 4(4), 215-225 (2026). https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp215-225
HarvardSapayeva, Nilufar, Сапаева , Нилуфар, and Sapayeva , Nilufar (2026) ‘THE RELATIONSHIP BETWEEN VALUE CHAIN AND MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES’, Иқтисодий тараққиёт ва таҳлил, 4(4), 215-225. https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp215-225
BibTeX
@article{sapayevanilufar2026,
  title = {THE RELATIONSHIP BETWEEN VALUE CHAIN AND MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES},
  author = {Sapayeva, Nilufar and Сапаева , Нилуфар and Sapayeva , Nilufar},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2026},
  volume = {4},
  number = {4},
  pages = {215-225},
  doi = {10.60078/2992-877x-2026-vol4-iss4-pp215-225},
  url = {https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp215-225}
}

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