This article analyzes the role of CRM (Customer Relationship Management) systems in systematizing and increasing the efficiency of customer relations in the banking sector. The study explores mechanisms for enhancing competitiveness in the banking services market, strengthening customer loyalty, and providing personalized service delivery. Furthermore, scientific and practical proposals are provided regarding the challenges and solutions for implementing CRM technologies within the banking system of Uzbekistan.
| Mualliflar | Kuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, Muhammadjonov , Shoyatbek |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2026-02-27 |
| Jild | 4 |
| Son | 2 |
| Betlar | 118-122 |
| Til | O‘zbek |
| DOI | 10.60078/2992-877x-2026-vol4-iss2-pp118-122 |
DOI: 10.60078/2992-877x-2026-vol4-iss2-pp118-122 · Maqolaning asl sahifasi
CRM, banking marketing, customer loyalty, digital banking, customer segmentation, omni-channel, banking efficiency, CRM, банковский маркетинг, банковский маркетинг цифровой банкинг, сегментация клиентов, омниканальность, эффективность банка, CRM, bank marketingi, mijozlar sodiqligi, raqamli bank, mijozlar segmentatsiyasi, omnikanallik, bank samaradorligi
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