IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS

Kuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, Muhammadjonov , Shoyatbek

Иқтисодий тараққиёт ва таҳлил · 2026-yil

Annotatsiya

This article analyzes the role of CRM (Customer Relationship Management) systems in systematizing and increasing the efficiency of customer relations in the banking sector. The study explores mechanisms for enhancing competitiveness in the banking services market, strengthening customer loyalty, and providing personalized service delivery. Furthermore, scientific and practical proposals are provided regarding the challenges and solutions for implementing CRM technologies within the banking system of Uzbekistan.

Maqola ma’lumotlari
MualliflarKuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, Muhammadjonov , Shoyatbek
JurnalИқтисодий тараққиёт ва таҳлил
Nashr sanasi2026-02-27
Jild4
Son2
Betlar118-122
TilO‘zbek
DOI10.60078/2992-877x-2026-vol4-iss2-pp118-122

Kalit so‘zlar

CRM, banking marketing, customer loyalty, digital banking, customer segmentation, omni-channel, banking efficiency, CRM, банковский маркетинг, банковский маркетинг цифровой банкинг, сегментация клиентов, омниканальность, эффективность банка, CRM, bank marketingi, mijozlar sodiqligi, raqamli bank, mijozlar segmentatsiyasi, omnikanallik, bank samaradorligi

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