This article analyzes the role of CRM (Customer Relationship Management) systems in systematizing and increasing the efficiency of customer relations in the banking sector. The study explores mechanisms for enhancing competitiveness in the banking services market, strengthening customer loyalty, and providing personalized service delivery. Furthermore, scientific and practical proposals are provided regarding the challenges and solutions for implementing CRM technologies within the banking system of Uzbekistan.
| Mualliflar | Kuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, Muhammadjonov , Shoyatbek |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2026-02-27 |
| Jild | 4 |
| Son | 2 |
| Betlar | 118-122 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2026-vol4-iss2-pp118-122 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2026-vol4-iss2-pp118-122 · Maqolaning asl sahifasi
CRM, banking marketing, customer loyalty, digital banking, customer segmentation, omni-channel, banking efficiency, CRM, банковский маркетинг, банковский маркетинг цифровой банкинг, сегментация клиентов, омниканальность, эффективность банка, CRM, bank marketingi, mijozlar sodiqligi, raqamli bank, mijozlar segmentatsiyasi, omnikanallik, bank samaradorligi
| APA | Kuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, & Muhammadjonov , Shoyatbek (2026). IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS. Иқтисодий тараққиёт ва таҳлил, 4(2), 118-122. https://doi.org/10.60078/2992-877x-2026-vol4-iss2-pp118-122 |
|---|---|
| GOST (OAK) | Kuldashev , Erkin va b. IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS // Иқтисодий тараққиёт ва таҳлил. – 2026. – T. 4, № 2. – P. 118-122. – DOI: 10.60078/2992-877x-2026-vol4-iss2-pp118-122. |
| MLA | Kuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, and Muhammadjonov , Shoyatbek. “IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS.” Иқтисодий тараққиёт ва таҳлил, 4(2), 118-122, 2026. https://doi.org/10.60078/2992-877x-2026-vol4-iss2-pp118-122 |
| Chicago | Kuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, and Muhammadjonov , Shoyatbek. “IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS.” Иқтисодий тараққиёт ва таҳлил, 4(2), 118-122 (2026). https://doi.org/10.60078/2992-877x-2026-vol4-iss2-pp118-122 |
| Harvard | Kuldashev , Erkin, Muhammadjonov , Shoyatbek, Кулдашев , Эркин, Мухаммаджонов , Шоятбек, Kuldashev , Erkin, and Muhammadjonov , Shoyatbek (2026) ‘IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS’, Иқтисодий тараққиёт ва таҳлил, 4(2), 118-122. https://doi.org/10.60078/2992-877x-2026-vol4-iss2-pp118-122 |
| BibTeX | @article{kuldasheverkin2026,
title = {IMPROVING THE EFFICIENCY OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS IN COMMERCIAL BANKS},
author = {Kuldashev , Erkin and Muhammadjonov , Shoyatbek and Кулдашев , Эркин and Мухаммаджонов , Шоятбек and Kuldashev , Erkin and Muhammadjonov , Shoyatbek},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2026},
volume = {4},
number = {2},
pages = {118-122},
doi = {10.60078/2992-877x-2026-vol4-iss2-pp118-122},
url = {https://doi.org/10.60078/2992-877x-2026-vol4-iss2-pp118-122}
} |
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