This article examines the concept of innovative marketing, its differences from traditional marketing, and its specific features. It emphasizes the dependence of innovative marketing on modern technologies, the need for government support for the development of innovative marketing in Uzbekistan, the need to foster a commitment to innovation among businesses, the creation of an appropriate infrastructure, and the ongoing updating of specialists' knowledge and skills. The article presents an analysis of the literature on this topic, the results of practical research, and the methodology.
| Mualliflar | Urunbayev , Saparbek, Урунбаев , Сапарбек, Urunbayev , Saparbek |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2025-11-28 |
| Jild | 3 |
| Son | 11 |
| Betlar | 227-232 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2025-vol3-iss11-pp227-232 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2025-vol3-iss11-pp227-232 · Maqolaning asl sahifasi
innovative marketing, globalization, marketing strategy, competitiveness, innovation, consumer, diversification, startup, инновационный маркетинг, глобализация, маркетинговая стратегия, конкурентоспособность, инновации, потребитель, диверсификация, стартап, innovatsion marketing, globallashuv, marketing strategiyasi, raqobatbardoshlik, innovatsiya, iste’molchi, diversifikatsiya, startap
| APA | Urunbayev , Saparbek, Урунбаев , Сапарбек, & Urunbayev , Saparbek (2025). DIRECTIONS FOR THE DEVELOPMENT OF INNOVATION MARKETING IN TODAY'S GLOBALIZATION ENVIRONMENT. Иқтисодий тараққиёт ва таҳлил, 3(11), 227-232. https://doi.org/10.60078/2992-877x-2025-vol3-iss11-pp227-232 |
|---|---|
| GOST (OAK) | Urunbayev , Saparbek, Урунбаев , Сапарбек, Urunbayev , Saparbek DIRECTIONS FOR THE DEVELOPMENT OF INNOVATION MARKETING IN TODAY'S GLOBALIZATION ENVIRONMENT // Иқтисодий тараққиёт ва таҳлил. – 2025. – T. 3, № 11. – P. 227-232. – DOI: 10.60078/2992-877x-2025-vol3-iss11-pp227-232. |
| MLA | Urunbayev , Saparbek, Урунбаев , Сапарбек, and Urunbayev , Saparbek. “DIRECTIONS FOR THE DEVELOPMENT OF INNOVATION MARKETING IN TODAY'S GLOBALIZATION ENVIRONMENT.” Иқтисодий тараққиёт ва таҳлил, 3(11), 227-232, 2025. https://doi.org/10.60078/2992-877x-2025-vol3-iss11-pp227-232 |
| Chicago | Urunbayev , Saparbek, Урунбаев , Сапарбек, and Urunbayev , Saparbek. “DIRECTIONS FOR THE DEVELOPMENT OF INNOVATION MARKETING IN TODAY'S GLOBALIZATION ENVIRONMENT.” Иқтисодий тараққиёт ва таҳлил, 3(11), 227-232 (2025). https://doi.org/10.60078/2992-877x-2025-vol3-iss11-pp227-232 |
| Harvard | Urunbayev , Saparbek, Урунбаев , Сапарбек, and Urunbayev , Saparbek (2025) ‘DIRECTIONS FOR THE DEVELOPMENT OF INNOVATION MARKETING IN TODAY'S GLOBALIZATION ENVIRONMENT’, Иқтисодий тараққиёт ва таҳлил, 3(11), 227-232. https://doi.org/10.60078/2992-877x-2025-vol3-iss11-pp227-232 |
| BibTeX | @article{urunbayevsaparbek2025,
title = {DIRECTIONS FOR THE DEVELOPMENT OF INNOVATION MARKETING IN TODAY'S GLOBALIZATION ENVIRONMENT},
author = {Urunbayev , Saparbek and Урунбаев , Сапарбек and Urunbayev , Saparbek},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2025},
volume = {3},
number = {11},
pages = {227-232},
doi = {10.60078/2992-877x-2025-vol3-iss11-pp227-232},
url = {https://doi.org/10.60078/2992-877x-2025-vol3-iss11-pp227-232}
} |
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