The role of social media in marketing for small businesses

Tuychiyev , Elnurjon, Mamadiyorov , Farrukh, Туйчиев , Эльнуржон, Мамадиёров , Фаррух, Tuychiyev , Elnurjon, Mamadiyorov , Farrukh

Иқтисодий тараққиёт ва таҳлил · 2025-yil

Annotatsiya

It is obvious that tourism has become an integral part of the economy, which in many countries has led to the widespread use of small businesses using social media marketing. This study focuses on the impact and importance of marketing for business. An increase in the number of media subscribers among business owners can significantly increase the demand for specific products or services in the tourism sector. Digital marketing plays an important role in attracting customers and establishing brand popularity among competitors. In particular, this project aims to illustrate the role of marketing in business in the Uzbek market. Currently, the digital landscape offers services that allow customers to access a variety of information through their devices on platforms. Moreover, business leaders have the right to use marketing tools to increase brand loyalty. In short, this study focuses on user acceptance rates. Collects data on the effectiveness of stores in the market in Uzbekistan. Small businesses provide the opportunity to use digital marketing tools that attract loyal customers who are willing to invest in specific products or services in the tourism industry (for example, hotels, hostels, restaurants, spas, pubs, bars, etc.). Studying marketing can help raise awareness in society, leading to an impact on opinions people. Therefore, achieving success in the media is crucial to achieving goals in any business.

Maqola ma’lumotlari
MualliflarTuychiyev , Elnurjon, Mamadiyorov , Farrukh, Туйчиев , Эльнуржон, Мамадиёров , Фаррух, Tuychiyev , Elnurjon, Mamadiyorov , Farrukh
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2025-03-28
Jild3
Son3
Betlar212-223
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2025-vol3-iss3-pp212-223
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2025-vol3-iss3-pp212-223 · Maqolaning asl sahifasi

Kalit so‘zlar

small business social networks, social media trends, social media impact, social media platforms, социальные сети малого бизнеса, тенденции в социальных сетях, влияние социальных сетей, платформы социальных сетей, kichik biznes ijtimoiy tarmoqlari, ijtimoiy tarmoq tendensiyalari, ijtimoiy tarmoq taʼsiri, ijtimoiy tarmoq platformalari

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APATuychiyev , Elnurjon, Mamadiyorov , Farrukh, Туйчиев , Эльнуржон, Мамадиёров , Фаррух, Tuychiyev , Elnurjon, & Mamadiyorov , Farrukh (2025). THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES. Иқтисодий тараққиёт ва таҳлил, 3(3), 212-223. https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp212-223
GOST (OAK)Tuychiyev , Elnurjon va b. THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES // Иқтисодий тараққиёт ва таҳлил. – 2025. – T. 3, № 3. – P. 212-223. – DOI: 10.60078/2992-877x-2025-vol3-iss3-pp212-223.
MLATuychiyev , Elnurjon, Mamadiyorov , Farrukh, Туйчиев , Эльнуржон, Мамадиёров , Фаррух, Tuychiyev , Elnurjon, and Mamadiyorov , Farrukh. “THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES.” Иқтисодий тараққиёт ва таҳлил, 3(3), 212-223, 2025. https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp212-223
ChicagoTuychiyev , Elnurjon, Mamadiyorov , Farrukh, Туйчиев , Эльнуржон, Мамадиёров , Фаррух, Tuychiyev , Elnurjon, and Mamadiyorov , Farrukh. “THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES.” Иқтисодий тараққиёт ва таҳлил, 3(3), 212-223 (2025). https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp212-223
HarvardTuychiyev , Elnurjon, Mamadiyorov , Farrukh, Туйчиев , Эльнуржон, Мамадиёров , Фаррух, Tuychiyev , Elnurjon, and Mamadiyorov , Farrukh (2025) ‘THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES’, Иқтисодий тараққиёт ва таҳлил, 3(3), 212-223. https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp212-223
BibTeX
@article{tuychiyevelnurjon2025,
  title = {THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES},
  author = {Tuychiyev , Elnurjon and Mamadiyorov , Farrukh and Туйчиев , Эльнуржон and Мамадиёров , Фаррух and Tuychiyev , Elnurjon and Mamadiyorov , Farrukh},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2025},
  volume = {3},
  number = {3},
  pages = {212-223},
  doi = {10.60078/2992-877x-2025-vol3-iss3-pp212-223},
  url = {https://doi.org/10.60078/2992-877x-2025-vol3-iss3-pp212-223}
}

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