The role of modern digital technologies in the development of marketing in Uzbekistan

Tairova , Ma’suma, Isadjanova , Durdona, Таирова , Маъсума, Исаджанова , Дурдона, Tairova , Ma’suma, Isadjanova , Durdona

Рақамли иқтисодиёт · 2025-yil

Annotatsiya

Modern digital technologies are becoming an integral part of modern marketing, especially in countries with dynamically developing economies such as Uzbekistan. This scientific article provides an overview of the impact of advanced digital technologies on the development of marketing in Uzbekistan. The study includes an analysis of the role of technologies such as data analytics, artificial intelligence, social media, mobile applications and the Internet of Things in the context of marketing strategies of Uzbek companies. Based on the analysis, it is concluded that the effective use of digital technologies is necessary to strengthen the competitiveness of Uzbek companies and meet the requirements of modern consumers.

Maqola ma’lumotlari
MualliflarTairova , Ma’suma, Isadjanova , Durdona, Таирова , Маъсума, Исаджанова , Дурдона, Tairova , Ma’suma, Isadjanova , Durdona
JurnalРақамли иқтисодиёт
NashriyotРақамли иқтисодиёт тадқиқотлари маркази
Nashr sanasi2025-07-01
Jild7
Son7
Betlar76-86
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-27

Maqolaning asl sahifasi

Kalit so‘zlar

цифровые технологии, маркетинг, аналитика данных, социальные медиа, мобильные приложения, интернет вещей, трансформация бизнеса, конкурентоспособность., digital technologies, marketing, data analytics, social media, mobile applications, Internet of things, business transformation, competitiveness., raqamli texnologiyalar, marketing, ma’lumotlar tahlili, ijtimoiy media, mobil ilovalar, narsalar interneti, biznesni o‘zgartirish, raqobatbardoshlik.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APATairova , Ma’suma, Isadjanova , Durdona, Таирова , Маъсума, Исаджанова , Дурдона, Tairova , Ma’suma, & Isadjanova , Durdona (2025). THE ROLE OF MODERN DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF MARKETING IN UZBEKISTAN. Рақамли иқтисодиёт, 7(7), 76-86. https://inlibrary.uz/index.php/digital-economy/article/view/97209
GOST (OAK)Tairova , Ma’suma va b. THE ROLE OF MODERN DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF MARKETING IN UZBEKISTAN // Рақамли иқтисодиёт. – 2025. – T. 7, № 7. – P. 76-86.
MLATairova , Ma’suma, Isadjanova , Durdona, Таирова , Маъсума, Исаджанова , Дурдона, Tairova , Ma’suma, and Isadjanova , Durdona. “THE ROLE OF MODERN DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF MARKETING IN UZBEKISTAN.” Рақамли иқтисодиёт, 7(7), 76-86, 2025. https://inlibrary.uz/index.php/digital-economy/article/view/97209
ChicagoTairova , Ma’suma, Isadjanova , Durdona, Таирова , Маъсума, Исаджанова , Дурдона, Tairova , Ma’suma, and Isadjanova , Durdona. “THE ROLE OF MODERN DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF MARKETING IN UZBEKISTAN.” Рақамли иқтисодиёт, 7(7), 76-86 (2025). https://inlibrary.uz/index.php/digital-economy/article/view/97209
HarvardTairova , Ma’suma, Isadjanova , Durdona, Таирова , Маъсума, Исаджанова , Дурдона, Tairova , Ma’suma, and Isadjanova , Durdona (2025) ‘THE ROLE OF MODERN DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF MARKETING IN UZBEKISTAN’, Рақамли иқтисодиёт, 7(7), 76-86. https://inlibrary.uz/index.php/digital-economy/article/view/97209
BibTeX
@article{tairovamasuma2025,
  title = {THE ROLE OF MODERN DIGITAL TECHNOLOGIES IN THE DEVELOPMENT OF MARKETING IN UZBEKISTAN},
  author = {Tairova , Ma’suma and Isadjanova , Durdona and Таирова , Маъсума and Исаджанова , Дурдона and Tairova , Ma’suma and Isadjanova , Durdona},
  journal = {Рақамли иқтисодиёт},
  year = {2025},
  volume = {7},
  number = {7},
  pages = {76-86},
  url = {https://inlibrary.uz/index.php/digital-economy/article/view/97209}
}

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