APPLICATION OF MARKETING RESEARCH IN GREEN TOURISM REGIONS

K.A. Musakhanov

Яшил иқтисодиёт ва тараққиёт · 2025-yil

Annotatsiya

Using the example of green tourism, the issue of applying regional marketing for the formation and promotionof a competitive tourist and recreational product is revealed. Post-crisis trends in the development of the world economyindicate the recovery of many of its sectors. One of them is the tourism and recreation sector, which, despite forecastsby world experts, in 2010 restored pre-crisis indicators. These facts open up additional prospects for the Republic ofUzbekistan as a country with tourist and recreational potential and everything necessary to form the supply of high-qualitytourist and recreational products to world and domestic markets

Maqola ma’lumotlari
MualliflarK.A. Musakhanov
JurnalЯшил иқтисодиёт ва тараққиёт
Nashr sanasi2025-12-01
Jild3
Son12
TilIngliz
DOI10.5281/zenodo.18087543

Kalit so‘zlar

green tourism, regional marketing, tourist and recreational product, environmental safety, marketing strategy

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