Customer Segmentation Analysis Using K-Means Clustering (Machine Learning Algorithm in case of tackling sales issues in the field of economy)

Mardieva, Rukhsora

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

This study investigates customer segmentation using the K-means clustering algorithm to analyze annualincome and spending scores. The elbow method identified five optimal clusters, each characterized by unique spendingand income patterns. Key findings reveal distinct customer groups, such as “High Income, High Spending” and “LowIncome, Low Spending,” with additional analysis of age and gender distributions. The research provides actionableinsights for businesses to develop targeted marketing strategies and improve customer retention. By leveraging K-meansclustering, companies can optimize resource allocation and better understand their customer base, driving data-informeddecision-making in a competitive market place.

Maqola ma’lumotlari
MualliflarMardieva, Rukhsora
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-12-07
Jild2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.14741552
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.14741552 · Maqolaning asl sahifasi

Kalit so‘zlar

Customer segmentation, K-means clustering, elbow method, marketing strategies, spending behavior, annual income, data visualization.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMardieva, Rukhsora (2024). Customer Segmentation Analysis Using K-Means Clustering (Machine Learning Algorithm in case of tackling sales issues in the field of economy). Яшил иқтисодиёт ва тараққиёт, 2. https://doi.org/10.5281/zenodo.14741552
GOST (OAK)Mardieva, Rukhsora Customer Segmentation Analysis Using K-Means Clustering (Machine Learning Algorithm in case of tackling sales issues in the field of economy) // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 2. – DOI: 10.5281/zenodo.14741552.
MLAMardieva, Rukhsora. “Customer Segmentation Analysis Using K-Means Clustering (Machine Learning Algorithm in case of tackling sales issues in the field of economy).” Яшил иқтисодиёт ва тараққиёт, 2, 2024. https://doi.org/10.5281/zenodo.14741552
ChicagoMardieva, Rukhsora. “Customer Segmentation Analysis Using K-Means Clustering (Machine Learning Algorithm in case of tackling sales issues in the field of economy).” Яшил иқтисодиёт ва тараққиёт, 2 (2024). https://doi.org/10.5281/zenodo.14741552
HarvardMardieva, Rukhsora (2024) ‘Customer Segmentation Analysis Using K-Means Clustering (Machine Learning Algorithm in case of tackling sales issues in the field of economy)’, Яшил иқтисодиёт ва тараққиёт, 2. https://doi.org/10.5281/zenodo.14741552
BibTeX
@article{mardievarukhsora2024,
  title = {Customer Segmentation Analysis Using K-Means Clustering (Machine Learning Algorithm in case of tackling sales issues in the field of economy)},
  author = {Mardieva, Rukhsora},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {2},
  doi = {10.5281/zenodo.14741552},
  url = {https://doi.org/10.5281/zenodo.14741552}
}

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