Eco-marketing approaches for promoting green building materials through digital storytelling platforms

Koziyev, Jalaluddin

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

Eco-marketing plays a vital role in promoting sustainable construction by raisingawareness about green building materials. This paper examines the effectiveness of digitalstorytelling platforms in enhancing consumer engagement with eco-friendly products. Using theAnalytical Hierarchy Process (AHP) and Topic Modelling, the study analyzes key factorsinfluencing consumer preferences. Data from stakeholders in construction and marketing wereused to rank the most important factors driving interest in green materials. Results indicate thatconsumer engagement is strongly influenced by the quality of storytelling and environmentalmessaging. The study highlights the significance of sustainability narratives and transparentproduct information. Integrating eco-marketing with digital storytelling can increase consumeradoption of green building materials, contributing to sustainable development goals.

Maqola ma’lumotlari
MualliflarKoziyev, Jalaluddin
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-10-01
Jild2
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.14028350
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.14028350 · Maqolaning asl sahifasi

Kalit so‘zlar

Eco-marketing, Green building materials, Digital storytelling platforms, Sustainable construction, Consumer preferences, Analytical Hierarchy Process (AHP), Topic Modelling.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKoziyev, Jalaluddin (2024). Eco-marketing approaches for promoting green building materials through digital storytelling platforms. Яшил иқтисодиёт ва тараққиёт, 2(10). https://doi.org/10.5281/zenodo.14028350
GOST (OAK)Koziyev, Jalaluddin Eco-marketing approaches for promoting green building materials through digital storytelling platforms // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 2, № 10. – DOI: 10.5281/zenodo.14028350.
MLAKoziyev, Jalaluddin. “Eco-marketing approaches for promoting green building materials through digital storytelling platforms.” Яшил иқтисодиёт ва тараққиёт, 2(10), 2024. https://doi.org/10.5281/zenodo.14028350
ChicagoKoziyev, Jalaluddin. “Eco-marketing approaches for promoting green building materials through digital storytelling platforms.” Яшил иқтисодиёт ва тараққиёт, 2(10) (2024). https://doi.org/10.5281/zenodo.14028350
HarvardKoziyev, Jalaluddin (2024) ‘Eco-marketing approaches for promoting green building materials through digital storytelling platforms’, Яшил иқтисодиёт ва тараққиёт, 2(10). https://doi.org/10.5281/zenodo.14028350
BibTeX
@article{koziyevjalaluddin2024,
  title = {Eco-marketing approaches for promoting green building materials through digital storytelling platforms},
  author = {Koziyev, Jalaluddin},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {2},
  number = {10},
  doi = {10.5281/zenodo.14028350},
  url = {https://doi.org/10.5281/zenodo.14028350}
}

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