Development of a Methodology for Assessing the Brand Equity of Higher Education Institutions

Zufarova, Nozima

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

In today's competitive environment, where higher educational institutions are struggling to improve the quality of education and achieve financial stability, the concept of Brand capital has appeared as a (decisive) factor affecting theirsuccess.However, the unique characteristics and goals of higher education institutions require tailored methodologies to assess them through Brand Equity.This article argues that the implementation of a comprehensive evaluation methodology through Brand Equity in higher education institutions is effective. Brand equity methodology combines quantitative and qualitative indicators based onestablished marketing principles, as well as specific attributes of educational institutions. Awareness of brand equity allows higher education institutions to assess their potential using accepted quality indicators. At the heart of the brand equity methodology is the integration of the intellectual capacity of stakeholders, including students, alumni, faculty, andadministration. From this point of view, in the research, the Brand capital, which reflects the multifaceted activities of institutions, serves to ensure the long-term stability of the dynamically growing quality of education by evaluating the effectiveness of observations and initiatives, providing practical insights.

Maqola ma’lumotlari
MualliflarZufarova, Nozima
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-06-30
Jild2
Son6
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Brand equity, Higher education institutions, Brand perception, Stakeholder engagement, Strategic brand management, Quantitative measurement, Qualitative analysis

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAZufarova, Nozima (2024). Development of a Methodology for Assessing the Brand Equity of Higher Education Institutions. Яшил иқтисодиёт ва тараққиёт, 2(6). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/2278
GOST (OAK)Zufarova, Nozima Development of a Methodology for Assessing the Brand Equity of Higher Education Institutions // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 2, № 6.
MLAZufarova, Nozima. “Development of a Methodology for Assessing the Brand Equity of Higher Education Institutions.” Яшил иқтисодиёт ва тараққиёт, 2(6), 2024. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/2278
ChicagoZufarova, Nozima. “Development of a Methodology for Assessing the Brand Equity of Higher Education Institutions.” Яшил иқтисодиёт ва тараққиёт, 2(6) (2024). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/2278
HarvardZufarova, Nozima (2024) ‘Development of a Methodology for Assessing the Brand Equity of Higher Education Institutions’, Яшил иқтисодиёт ва тараққиёт, 2(6). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/2278
BibTeX
@article{zufarovanozima2024,
  title = {Development of a Methodology for Assessing the Brand Equity of Higher Education Institutions},
  author = {Zufarova, Nozima},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {2},
  number = {6},
  url = {https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/2278}
}

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