The Concept and Theoretical Foundations of Marketing Strategy in Regional Development

Kholmurotova, Diyorakhon

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

This article explores the pivotal role of marketing strategy in the field of regional development, with a specificfocus on the context of Uzbekistan. It begins by establishing the theoretical foundations of marketing strategiesin regional development. The article investigates how these strategies can play a crucial role in stimulating economicgrowth, enhancing the competitiveness of regions, and encouraging sustainable development. Through a comprehensivereview of literature, the article identifies the key components of effective marketing strategies, including market research,branding, advertising, and stakeholder engagement, and examines their implementation and adaptation to the socio-economicand innovative reforms specific to Uzbekistan. Drawing on practical research and empirical evidence, the studydemonstrates the successful implementation of marketing strategies in various regions of Uzbekistan, highlighting outcomessuch as increased investment, tourism growth, and the expansion of local businesses.

Maqola ma’lumotlari
MualliflarKholmurotova, Diyorakhon
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-03-30
Jild2
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Regional Development, Marketing Strategy, Uzbekistan, Economic Growth, Social Welfare, Stakeholder Engagement, Sustainable Development.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKholmurotova, Diyorakhon (2024). The Concept and Theoretical Foundations of Marketing Strategy in Regional Development. Яшил иқтисодиёт ва тараққиёт, 2(3). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1452
GOST (OAK)Kholmurotova, Diyorakhon The Concept and Theoretical Foundations of Marketing Strategy in Regional Development // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 2, № 3.
MLAKholmurotova, Diyorakhon. “The Concept and Theoretical Foundations of Marketing Strategy in Regional Development.” Яшил иқтисодиёт ва тараққиёт, 2(3), 2024. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1452
ChicagoKholmurotova, Diyorakhon. “The Concept and Theoretical Foundations of Marketing Strategy in Regional Development.” Яшил иқтисодиёт ва тараққиёт, 2(3) (2024). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1452
HarvardKholmurotova, Diyorakhon (2024) ‘The Concept and Theoretical Foundations of Marketing Strategy in Regional Development’, Яшил иқтисодиёт ва тараққиёт, 2(3). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1452
BibTeX
@article{kholmurotovadiyorakhon2024,
  title = {The Concept and Theoretical Foundations of Marketing Strategy in Regional Development},
  author = {Kholmurotova, Diyorakhon},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {2},
  number = {3},
  url = {https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1452}
}

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