Exploring the Integration of Management and Marketing Strategies in Higher Education Institutions: Addressing Crucial Gaps for Enhanced Organizational Performance

Rakhimova, Gulnoza

Яшил иқтисодиёт ва тараққиёт · 2023-yil

Annotatsiya

This study investigates current practices and gaps in the integration of management and marketing strategies inhigher education institutions. It aims to provide recommendations for enhancing organizational performance and competitivenessin the higher education sector. Effective management and marketing strategies are crucial for the success andsustainability of higher education institutions. However, comprehensive research on their integration in higher educationis lacking. Addressing this gap, the study contributes to the development of a holistic approach, improving decision-making,resource allocation, student recruitment, and institutional performance. Using a mixed-methods research design,qualitative data from interviews and focus groups with administrators, faculty members, and marketing professionals, andquantitative data from surveys of students and alumni will be collected. Thematic analysis and statistical techniques willanalyze the data, identifying patterns, trends, and correlations. The research aims to reveal challenges and gaps in integratingmanagement and marketing strategies. It will identify best practices and develop a framework for effective integration,offering actionable recommendations for improving management and marketing practices. The outcomes contributeto enhanced organizational performance, student recruitment, and stakeholder satisfaction. This research is significantfor higher education institutions, policymakers, and stakeholders, informing strategic decision-making, resource allocation,and policy development. Ultimately, it aims to advance and increase competitiveness of higher education institutionsin the dynamic educational landscape.

Maqola ma’lumotlari
MualliflarRakhimova, Gulnoza
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2023-07-30
Jild1
Son7
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Integration of management and marketing strategies, Higher education institutions, Organizational performance, Competitiveness, Holistic approach

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APARakhimova, Gulnoza (2023). Exploring the Integration of Management and Marketing Strategies in Higher Education Institutions: Addressing Crucial Gaps for Enhanced Organizational Performance. Яшил иқтисодиёт ва тараққиёт, 1(7). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1177
GOST (OAK)Rakhimova, Gulnoza Exploring the Integration of Management and Marketing Strategies in Higher Education Institutions: Addressing Crucial Gaps for Enhanced Organizational Performance // Яшил иқтисодиёт ва тараққиёт. – 2023. – T. 1, № 7.
MLARakhimova, Gulnoza. “Exploring the Integration of Management and Marketing Strategies in Higher Education Institutions: Addressing Crucial Gaps for Enhanced Organizational Performance.” Яшил иқтисодиёт ва тараққиёт, 1(7), 2023. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1177
ChicagoRakhimova, Gulnoza. “Exploring the Integration of Management and Marketing Strategies in Higher Education Institutions: Addressing Crucial Gaps for Enhanced Organizational Performance.” Яшил иқтисодиёт ва тараққиёт, 1(7) (2023). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1177
HarvardRakhimova, Gulnoza (2023) ‘Exploring the Integration of Management and Marketing Strategies in Higher Education Institutions: Addressing Crucial Gaps for Enhanced Organizational Performance’, Яшил иқтисодиёт ва тараққиёт, 1(7). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1177
BibTeX
@article{rakhimovagulnoza2023,
  title = {Exploring the Integration of Management and Marketing Strategies in Higher Education Institutions: Addressing Crucial Gaps for Enhanced Organizational Performance},
  author = {Rakhimova, Gulnoza},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2023},
  volume = {1},
  number = {7},
  url = {https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1177}
}

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