A study of green marketing practices in the retail industry – Advantages and disadvantages

Davronova, Zilola

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

Recently, there has been a noticeable increase in consumer awareness of environmental issues, leading to arise in eco-conscious behavior. This shift is influenced by factors such as a better understanding of the environmentalimpact of human actions and a growing interest in sustainable living. Consequently, businesses are adapting their marketingstrategies to cater to this environmentally aware consumer base. This study aims to explore the implementation ofgreen marketing strategies within the retail sector, analyzing both the benefits and drawbacks of such approaches.

Maqola ma’lumotlari
MualliflarDavronova, Zilola
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-02-29
Jild2
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Green marketing, Retail industry, Sustainability, advantages and disadvantages.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADavronova, Zilola (2024). A study of green marketing practices in the retail industry – Advantages and disadvantages. Яшил иқтисодиёт ва тараққиёт, 2(2). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1093
GOST (OAK)Davronova, Zilola A study of green marketing practices in the retail industry – Advantages and disadvantages // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 2, № 2.
MLADavronova, Zilola. “A study of green marketing practices in the retail industry – Advantages and disadvantages.” Яшил иқтисодиёт ва тараққиёт, 2(2), 2024. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1093
ChicagoDavronova, Zilola. “A study of green marketing practices in the retail industry – Advantages and disadvantages.” Яшил иқтисодиёт ва тараққиёт, 2(2) (2024). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1093
HarvardDavronova, Zilola (2024) ‘A study of green marketing practices in the retail industry – Advantages and disadvantages’, Яшил иқтисодиёт ва тараққиёт, 2(2). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1093
BibTeX
@article{davronovazilola2024,
  title = {A study of green marketing practices in the retail industry – Advantages and disadvantages},
  author = {Davronova, Zilola},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {2},
  number = {2},
  url = {https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1093}
}

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