The Development of Marketing Innovations in Retail Trade

Sadullaev, Shakhriyor, Sadullayeva, Shahrizoda

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

Innovation in trade is the end result of innovation activity, realized through transformation trade technologicalprocess. The use of innovative marketing tools is systematic character; therefore, this article summarizes knowledgeabout marketing technologies in retail trade. Author’s position is to justify the feasibility of using a systematic approach inoperational activities trading enterprise. A systematic approach to retail trade involves the interconnection of production,trade technological process and management superstructure. Marketing and trade technology intersect in the organi-zational process. By marketing technology, the authors understand a complex of interrelated techniques, methods ofinfluence and decision-making that form the trading company’s strategy for managing its position in the market, selectionand achievement of goals. Methodology for evaluating innovative marketing technologies allows you to evaluate theeffectiveness of their application in the trade and technological process. Usage marketing innovations in trade helps makemanagement decisions, builds consumer loyalty to the enterprise, increases its competitiveness.

Maqola ma’lumotlari
MualliflarSadullaev, Shakhriyor, Sadullayeva, Shahrizoda
JurnalЯшил иқтисодиёт ва тараққиёт
NashriyotТошкент давлат иқтисодиёт университети
ISSN2992-8982
Nashr sanasi2024-03-02
Jild1
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

retail; marketing; innovation; marketing technologies; trade technological process

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASadullaev, Shakhriyor, & Sadullayeva, Shahrizoda (2024). The Development of Marketing Innovations in Retail Trade. Яшил иқтисодиёт ва тараққиёт, 1. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1365
GOST (OAK)Sadullaev, Shakhriyor, Sadullayeva, Shahrizoda The Development of Marketing Innovations in Retail Trade // Яшил иқтисодиёт ва тараққиёт. – 2024. – T. 1.
MLASadullaev, Shakhriyor, and Sadullayeva, Shahrizoda. “The Development of Marketing Innovations in Retail Trade.” Яшил иқтисодиёт ва тараққиёт, 1, 2024. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1365
ChicagoSadullaev, Shakhriyor, and Sadullayeva, Shahrizoda. “The Development of Marketing Innovations in Retail Trade.” Яшил иқтисодиёт ва тараққиёт, 1 (2024). https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1365
HarvardSadullaev, Shakhriyor, and Sadullayeva, Shahrizoda (2024) ‘The Development of Marketing Innovations in Retail Trade’, Яшил иқтисодиёт ва тараққиёт, 1. https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1365
BibTeX
@article{sadullaevshakhriyor2024,
  title = {The Development of Marketing Innovations in Retail Trade},
  author = {Sadullaev, Shakhriyor and Sadullayeva, Shahrizoda},
  journal = {Яшил иқтисодиёт ва тараққиёт},
  year = {2024},
  volume = {1},
  url = {https://www.yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/1365}
}

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