THE OVERVIEW OF MARKETING STRATEGIES FOR SMEs IN UZBEKISTAN

Karimboyev Dilshod Davronbek o’g’li, Yakubov San’at Shonazarovich, Radjapov Otabek Anvarovich

Актуар молия ва бухгалтерия ҳисоби · 2024-yil

Annotatsiya

This paper explores how SMEs should try to use effective marketing strategies to boost and unveil their potentials in Uzbekistan. By leveraging contemporary marketing theories and data from authoritative sources, we provide a comprehensive guide for SMEs to enhance their market presence and competitiveness. The study emphasizes the importance of digital marketing, customer relationship management (CRM), and localization strategies tailored to the unique cultural and economic context of Uzbekistan.

Maqola ma’lumotlari
MualliflarKarimboyev Dilshod Davronbek o’g’li, Yakubov San’at Shonazarovich, Radjapov Otabek Anvarovich
JurnalАктуар молия ва бухгалтерия ҳисоби
Nashr sanasi2024-05-24
Jild4
Son04
Betlar300-305
TilIngliz
DOI10.55439/afa/vol4_iss04/232

Kalit so‘zlar

marketing strategies, CRM, localization,marketing metrics,marketing program, SMEs.

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