Metaphors have long been recognized as a powerful linguistic tool, not only in literary and everyday language but also in specialized fields such as business. This article explores the role of metaphors in business discourse, emphasizing their significance in shaping perceptions, structuring arguments, and influencing decision-making processes. By examining different types of metaphors used in business contexts, including conceptual, structural, and organizational metaphors, the article highlights how these figurative expressions enhance communication, foster innovation, and influence organizational culture.
| Mualliflar | Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна |
|---|---|
| Jurnal | Таълим ва инновацион тадқиқотлар |
| Nashriyot | БухДУ |
| ISSN | 2181-1709, 2181-1717 |
| Nashr sanasi | 2025-04-17 |
| Son | 9 |
| Betlar | 79-83 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| Indeksga qo‘shilgan | 2026-08-26 |
метафора, деловой дискурс, концептуальная метафора, организационная культура, коммуникация, инновации, metafora, biznes nutqi, kontseptual metafora, tashkiliy madaniyat, aloqa, innovatsiya, metaphor, business discourse, conceptual metaphor, organizational culture, communication, innovation
| APA | Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна (2025). THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan. Таълим ва инновацион тадқиқотлар, (9), 79-83. https://interscience.uz/index.php/home/article/view/4586 |
|---|---|
| GOST (OAK) | Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan // Таълим ва инновацион тадқиқотлар. – 2025. – № 9. – P. 79-83. |
| MLA | Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна. “THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan.” Таълим ва инновацион тадқиқотлар, (9), 79-83, 2025. https://interscience.uz/index.php/home/article/view/4586 |
| Chicago | Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна. “THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan.” Таълим ва инновацион тадқиқотлар, (9), 79-83 (2025). https://interscience.uz/index.php/home/article/view/4586 |
| Harvard | Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна (2025) ‘THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan’, Таълим ва инновацион тадқиқотлар, (9), 79-83. https://interscience.uz/index.php/home/article/view/4586 |
| BibTeX | @article{article2025,
title = {THE USAGE OF METAPHOR IN BUSINESS DISCOURSE: Khurramova Shokhista Oybekovna Exact and Social Science University Foreign language and literature 2nd course Master, Mamatova Feruza Makhammadovna PhD, associate professor National University of Uzbekistan},
author = {Хуррамова Шохиста Ойбековна, Маматова Феруза Махаммадовна},
journal = {Таълим ва инновацион тадқиқотлар},
year = {2025},
number = {9},
pages = {79-83},
url = {https://interscience.uz/index.php/home/article/view/4586}
} |
Boshqa maqola uchun iqtibos tayyorlash
the article discusses spiritual and educational activities, event-based influence on the consciousness of students and youth, spiritual and moral qualities, ideological opinions, its development, its manifestation as…
The process of listening comprehension is very important in the perception of speech. An analysis of approaches to developing listening skills in language learning is presented, the methodology for developing listening…
The article provides a brief historical overview of the development of rhetoric and its relationship with other sciences. Particular attention is paid to the analysis of the essential characteristics of pedagogical…
In the work «Tales of Genji», which is considered the rarest example of Japanese classical literature, water and related concepts are used in many places. drawn.
In this article, Babur’s poem by Khurshid Davron is studied within the framework of the problem of lyrical tragedy and interpretation of historical reality.In the article, Khurshid Davron, who felt the most important…
It is not a secret to any of the specialists of this discipline that there is little work to be done in the field of linguistics in order for language research to be complete in all aspects. Therefore, the achievements…
In world linguistics, special attention is paid to the practical use of language capabilities, its use in speech and its semantic and functional characteristics, the connection of linguistic phenomena with human…
The article discusses phraseological units that have undergone transformation in newspaper headlines and the purpose for which they were transformed. Examples from Russian and Uzbek media are given.
This article discusses the emphasis on words and music in the performance of epics in Khorezm, the fact that each melody has a special name, so the memorization of melodies puts more responsibility on the baxshi, the…
This article gives a broad opinion about the color component word combinations and talks about their specific aspects, psychological, socio-political features, and their use in speech acts. The article also provides…
Таълим ва инновацион тадқиқотлар — barcha maqolalar · 2025-yil arxivi
Ushbu maqolada ingliz tilini xorijiy til sifatida o‘rganishda yangi so‘zlarni vizual va verbal usullar orqali o‘zlashtirish samaradorligi tahlil qilinadi. Tadqiqotda vizual materiallar (rasmlar, grafik tasvirlar va…
Ushbu maqolada mashina tarjimasi (MT) vositalarining Toshkent Kimyo xalqaro universitetida tahsil olayotgan o‘zbek-ingliz ikki tilli talabalarning ingliz tilidagi yozma ishlarida uchraydigan xatolarga ta’siri…
Maqolada 1892-yilda “Туркестанские ведомости” gazetasida chop etilgan Sattorxon Abdulg'afforovning “Qo'qon xonligining ruslar tomonidan istilo etilishidan oldingi ichki ahvoli haqida qisqacha ocherk” asarining…
This article examines the linguistic units and metaphorical fields that structure English ecological discourse — the texts that construct public understanding of nature and environmental crisis. Drawing on Conceptual…
Maqolada 1929–1930-yillardan boshlab O‘zbekiston SSRda amalga oshirilgan yalpi kollektivlashtirish, “quloqlarni sinf sifatida tugatish” siyosati va majburiy surgunning mahalliy jamiyat hayotiga ta’siri Farg‘ona vodiysi…
Amudaryo quyi oqimidagi sugʻoriladigan hududlarda qishloq xoʻjaligi qurgʻoqchiligini asosan yogʻin emas, balki daryodan olinadigan suv hajmi belgilaydi. Tadqiqotda Xorazm viloyatida bir yillik (2000, 2008, 2011) va…