CULTURAL DIFFERENCES, STEREOTYPES AND SOCIOPSYCHOLOGICAL CHARACTERISTICS OF COMMUNICATIVE NEEDS IN INTERCULTURAL COMMUNICATION IN THE CONTEXT OF GLOBALIZATION: Jumaev Ulugbek Sattorovich, Candidate of psychological sciences, associate professor. Bukhara State University, Department of Psychology and Sociology
This study examines the personal opinion of Chinese employees working in a multicultural environment about the relationship between cultural diversity and the effectiveness of their communication in a multicultural environment. The analysis showed that even if the respondents expressed the negative impact of cultural differences on communication, they also showed a positive attitude towards intercultural interactions. Moreover, ignoring or even disrespect for the different cultural values of the interacting persons was considered a major barrier in intercultural communication, and such barriers can be avoided if the other cultural background is respected. Although it was believed that cultural differences interfered with the work of the respondents and were often a source of dissatisfaction, they did not prevent them from engaging in intercultural communication. The article deals with the socio-psychological patterns of intercultural communication.
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