Using matrix analysis methods in marketing strategy in manufacturing enterprises

Sheraliev , Axhror

Муҳандислик ва Иқтисодиёт · 2025-yil

Annotatsiya

This article examines decision-making about the positioning of enterprises in the market, the scope and practicalapplication of the BCG matrix, and the challenges that arise in its use. Particular attention is given to the possibility ofassuming market instability, the complexity of considering the life cycles of individual products and technologies, and theaccuracy of determining competitive positions based on market share. The study emphasizes the importance of strategicanalysis in enabling enterprises to adapt to environmental changes, strengthen competitiveness, and make informedmanagement decisions

Maqola ma’lumotlari
MualliflarSheraliev , Axhror
JurnalМуҳандислик ва Иқтисодиёт
Nashr sanasi2025-09-01
Jild3
Son9
TilIngliz

Kalit so‘zlar

enterprise, market, product, competition, environment, strategic analysis, BCG matrix, product life cycle

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