Using matrix analysis methods in marketing strategy in manufacturing enterprises

Sheraliev , Axhror

Муҳандислик ва Иқтисодиёт · 2025-yil

Annotatsiya

This article examines decision-making about the positioning of enterprises in the market, the scope and practicalapplication of the BCG matrix, and the challenges that arise in its use. Particular attention is given to the possibility ofassuming market instability, the complexity of considering the life cycles of individual products and technologies, and theaccuracy of determining competitive positions based on market share. The study emphasizes the importance of strategicanalysis in enabling enterprises to adapt to environmental changes, strengthen competitiveness, and make informedmanagement decisions

Maqola ma’lumotlari
MualliflarSheraliev , Axhror
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2025-09-01
Jild3
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

enterprise, market, product, competition, environment, strategic analysis, BCG matrix, product life cycle

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASheraliev , Axhror (2025). Using matrix analysis methods in marketing strategy in manufacturing enterprises. Муҳандислик ва Иқтисодиёт, 3(9). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/987
GOST (OAK)Sheraliev , Axhror Using matrix analysis methods in marketing strategy in manufacturing enterprises // Муҳандислик ва Иқтисодиёт. – 2025. – T. 3, № 9.
MLASheraliev , Axhror. “Using matrix analysis methods in marketing strategy in manufacturing enterprises.” Муҳандислик ва Иқтисодиёт, 3(9), 2025. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/987
ChicagoSheraliev , Axhror. “Using matrix analysis methods in marketing strategy in manufacturing enterprises.” Муҳандислик ва Иқтисодиёт, 3(9) (2025). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/987
HarvardSheraliev , Axhror (2025) ‘Using matrix analysis methods in marketing strategy in manufacturing enterprises’, Муҳандислик ва Иқтисодиёт, 3(9). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/987
BibTeX
@article{sheralievaxhror2025,
  title = {Using matrix analysis methods in marketing strategy in manufacturing enterprises},
  author = {Sheraliev , Axhror},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2025},
  volume = {3},
  number = {9},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/987}
}

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