Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan

Mamasoliev, Gayratbek

Муҳандислик ва Иқтисодиёт · 2025-yil

Annotatsiya

This study examines the role of marketing strategies in enhancing the export potential ofcotton-textile clusters. In a competitive global market, innovative marketing is essential for boostingexport volumes. Key strategies include international brand promotion, e-commerce utilization,product certification, and logistics optimization. The study also highlights the importance of marketresearch, trend analysis, and customer-focused approaches. Based on the findings, practicalrecommendations are provided to strengthen the competitiveness of cotton-textile clusters throughexport-driven marketing strategies.

Maqola ma’lumotlari
MualliflarMamasoliev, Gayratbek
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2025-03-11
Jild3
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Kalit so‘zlar

textile, cluster, export, export potential, management, textile and sewing and knitting industry.

Ilmiy soha

Iqtibos keltirish

APAMamasoliev, Gayratbek (2025). Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan. Муҳандислик ва Иқтисодиёт, 3(3). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/461
GOST (OAK)Mamasoliev, Gayratbek Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan // Муҳандислик ва Иқтисодиёт. – 2025. – T. 3, № 3.
MLAMamasoliev, Gayratbek. “Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan.” Муҳандислик ва Иқтисодиёт, 3(3), 2025. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/461
ChicagoMamasoliev, Gayratbek. “Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan.” Муҳандислик ва Иқтисодиёт, 3(3) (2025). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/461
HarvardMamasoliev, Gayratbek (2025) ‘Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan’, Муҳандислик ва Иқтисодиёт, 3(3). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/461
BibTeX
@article{mamasolievgayratbek2025,
  title = {Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan},
  author = {Mamasoliev, Gayratbek},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2025},
  volume = {3},
  number = {3},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/461}
}

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