Modern marketing strategies for increasing the export potential of cotton-textile clusters in Uzbekistan

Mamasoliev, Gayratbek

Муҳандислик ва Иқтисодиёт · 2025-yil

Annotatsiya

This study examines the role of marketing strategies in enhancing the export potential ofcotton-textile clusters. In a competitive global market, innovative marketing is essential for boostingexport volumes. Key strategies include international brand promotion, e-commerce utilization,product certification, and logistics optimization. The study also highlights the importance of marketresearch, trend analysis, and customer-focused approaches. Based on the findings, practicalrecommendations are provided to strengthen the competitiveness of cotton-textile clusters throughexport-driven marketing strategies.

Maqola ma’lumotlari
MualliflarMamasoliev, Gayratbek
JurnalМуҳандислик ва Иқтисодиёт
Nashr sanasi2025-03-11
Jild3
Son3

Kalit so‘zlar

textile, cluster, export, export potential, management, textile and sewing and knitting industry.

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