The article covers the issue of linguistic analysis of the text of medical advertising as advertising and its particular type. Common manifestations of medical advertising ‒ advertising texts on medicines and medical services are selected as the object of the study and analyzed pragmalinguistically. In these promotional texts, the verbal means inherent in the task of influencing the addressees by the addressee, offering medical services or medicines to consumers, attracting interest and encouraging them to purchase, their pragmatic meanings have been identified.
| Mualliflar | Назарова Саида Ахмеджановна |
|---|---|
| Jurnal | Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова |
| Nashr sanasi | 2022-02-17 |
| Jild | 4 |
| Son | 3 |
| Til | O‘zbek |
реклама, текст, медицинская реклама, адресант, адресат, лингвопрагматика, advertising, text, medical advertising, addressee, addresser, lingvopragmatic, реклама, матн, тиббий реклама, адресант, адресат, лингвопрагматика
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