The article covers the issue of linguistic analysis of the text of medical advertising as advertising and its particular type. Common manifestations of medical advertising ‒ advertising texts on medicines and medical services are selected as the object of the study and analyzed pragmalinguistically. In these promotional texts, the verbal means inherent in the task of influencing the addressees by the addressee, offering medical services or medicines to consumers, attracting interest and encouraging them to purchase, their pragmatic meanings have been identified.
| Mualliflar | Назарова Саида Ахмеджановна |
|---|---|
| Jurnal | Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова |
| Nashriyot | Самарқанд давлат университети, , «Expert Lawyers» MЧЖ |
| ISSN | 2017-2020, 2017-2022 |
| Nashr sanasi | 2022-02-17 |
| Jild | 4 |
| Son | 3 |
| Til | Ingliz |
| Indeksga qo‘shilgan | 2026-08-26 |
реклама, текст, медицинская реклама, адресант, адресат, лингвопрагматика, advertising, text, medical advertising, addressee, addresser, lingvopragmatic, реклама, матн, тиббий реклама, адресант, адресат, лингвопрагматика
| APA | Назарова Саида Ахмеджановна (2022). LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING. Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(3). https://tadqiqot.uz/index.php/art/article/view/4149 |
|---|---|
| GOST (OAK) | Назарова Саида Ахмеджановна LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING // Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова. – 2022. – T. 4, № 3. |
| MLA | Назарова Саида Ахмеджановна. “LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING.” Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(3), 2022. https://tadqiqot.uz/index.php/art/article/view/4149 |
| Chicago | Назарова Саида Ахмеджановна. “LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING.” Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(3) (2022). https://tadqiqot.uz/index.php/art/article/view/4149 |
| Harvard | Назарова Саида Ахмеджановна (2022) ‘LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING’, Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова, 4(3). https://tadqiqot.uz/index.php/art/article/view/4149 |
| BibTeX | @article{article2022,
title = {LINGVOPRAGMATIC FEATURES OF MEDICAL ADVERTISING},
author = {Назарова Саида Ахмеджановна},
journal = {Journal of Word Art – Сўз санъати халқаро журнали – Международный журнал искусства слова},
year = {2022},
volume = {4},
number = {3},
url = {https://tadqiqot.uz/index.php/art/article/view/4149}
} |
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