This article analyzes the directions that should be carried out in order to effectively use marketing communications in commercial banks, the opinions of foreign and domestic scientists about marketing communication and proposals for its use in commercial banks, the importance of marketing communications in commercial banks in the context of the transition to the digital economy, problems related to the industry, and as a result of the analysis, conclusions and proposals were formulated.
| Mualliflar | Minarova, Murshida, Минaрoвa, Муршидa, Minarova, Murshida |
|---|---|
| Jurnal | Илғор иқтисодиёт ва педагогик технологиялар |
| Nashriyot | Тошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази |
| ISSN | 1994-2025 |
| Nashr sanasi | 2025-01-03 |
| Jild | 1 |
| Son | 3 |
| Betlar | 62-71 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/3060-4842-2024-vol1-iss3-pp62-71 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.60078/3060-4842-2024-vol1-iss3-pp62-71 · Maqolaning asl sahifasi
коммерческие банки, коммуникации, оцифровка, клиент, маркетинг, commercial banks, communication, digitization, customer, marketing, tijorat banklari, kommunikatsiya, raqamlashtirish, mijoz, marketing
| APA | Minarova, Murshida, Минaрoвa, Муршидa, & Minarova, Murshida (2025). USE OF MARKETING COMMUNICATIONS IN COMMERCIAL BANKS. Илғор иқтисодиёт ва педагогик технологиялар, 1(3), 62-71. https://doi.org/10.60078/3060-4842-2024-vol1-iss3-pp62-71 |
|---|---|
| GOST (OAK) | Minarova, Murshida, Минaрoвa, Муршидa, Minarova, Murshida USE OF MARKETING COMMUNICATIONS IN COMMERCIAL BANKS // Илғор иқтисодиёт ва педагогик технологиялар. – 2025. – T. 1, № 3. – P. 62-71. – DOI: 10.60078/3060-4842-2024-vol1-iss3-pp62-71. |
| MLA | Minarova, Murshida, Минaрoвa, Муршидa, and Minarova, Murshida. “USE OF MARKETING COMMUNICATIONS IN COMMERCIAL BANKS.” Илғор иқтисодиёт ва педагогик технологиялар, 1(3), 62-71, 2025. https://doi.org/10.60078/3060-4842-2024-vol1-iss3-pp62-71 |
| Chicago | Minarova, Murshida, Минaрoвa, Муршидa, and Minarova, Murshida. “USE OF MARKETING COMMUNICATIONS IN COMMERCIAL BANKS.” Илғор иқтисодиёт ва педагогик технологиялар, 1(3), 62-71 (2025). https://doi.org/10.60078/3060-4842-2024-vol1-iss3-pp62-71 |
| Harvard | Minarova, Murshida, Минaрoвa, Муршидa, and Minarova, Murshida (2025) ‘USE OF MARKETING COMMUNICATIONS IN COMMERCIAL BANKS’, Илғор иқтисодиёт ва педагогик технологиялар, 1(3), 62-71. https://doi.org/10.60078/3060-4842-2024-vol1-iss3-pp62-71 |
| BibTeX | @article{minarovamurshida2025,
title = {USE OF MARKETING COMMUNICATIONS IN COMMERCIAL BANKS},
author = {Minarova, Murshida and Минaрoвa, Муршидa and Minarova, Murshida},
journal = {Илғор иқтисодиёт ва педагогик технологиялар},
year = {2025},
volume = {1},
number = {3},
pages = {62-71},
doi = {10.60078/3060-4842-2024-vol1-iss3-pp62-71},
url = {https://doi.org/10.60078/3060-4842-2024-vol1-iss3-pp62-71}
} |
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