The evolution of sales promotion in the digital ecosystem and an analysis based on product lifecycle stages

Musaeva Shoira Azimovna

Marketing · 2026-yil

Annotatsiya

Ushbu maqolada sotuvni rag‘batlantirish vositalarining raqamli iqtisodiyotsharoitidagi evolyutsiyasi mahsulot hayot aylanishi nazariyasi asosida tahlil qilindi.Tadqiqotda chakana media tarmoqlari, ijtimoiy tijorat va sun’iy intellektga asoslanganmexanizmlarning turli bosqichlardagi samaradorligi baholandi. Apple, Coca-Cola vaWalmart misollarida reklama va savdo strategiyalarining mahsulot bosqichlariga mosravishda o‘zgarishi ko‘rsatildi. Natijalar sotuvni rag‘batlantirish vositalari bosqichgamos ravishda differensial qo‘llanilganini tasdiqladi. Raqamli platformalardagiperpersonallashtirish va algoritmik boshqaruvning ahamiyati aniqlandi. Tadqiqotnatijalari asosida marketing strategiyalarini moslashtirish bo‘yicha amaliy tavsiyalarishlab chiqildi.

Maqola ma’lumotlari
MualliflarMusaeva Shoira Azimovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-05-04
Son4
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss4/931
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss4/931 · Maqolaning asl sahifasi

Kalit so‘zlar

sotuvni rag‘batlantirish, mahsulot hayot aylanishi, raqamli marketing, RMN, ijtimoiy tijorat, sun’iy intellekt, giperpersonallashtirish, gamifikatsiya.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMusaeva Shoira Azimovna (2026). THE EVOLUTION OF SALES PROMOTION IN THE DIGITAL ECOSYSTEM AND AN ANALYSIS BASED ON PRODUCT LIFECYCLE STAGES. Marketing, (4). https://doi.org/10.67668/mj/2026iss4/931
GOST (OAK)Musaeva Shoira Azimovna THE EVOLUTION OF SALES PROMOTION IN THE DIGITAL ECOSYSTEM AND AN ANALYSIS BASED ON PRODUCT LIFECYCLE STAGES // Marketing. – 2026. – № 4. – DOI: 10.67668/mj/2026iss4/931.
MLAMusaeva Shoira Azimovna. “THE EVOLUTION OF SALES PROMOTION IN THE DIGITAL ECOSYSTEM AND AN ANALYSIS BASED ON PRODUCT LIFECYCLE STAGES.” Marketing, (4), 2026. https://doi.org/10.67668/mj/2026iss4/931
ChicagoMusaeva Shoira Azimovna. “THE EVOLUTION OF SALES PROMOTION IN THE DIGITAL ECOSYSTEM AND AN ANALYSIS BASED ON PRODUCT LIFECYCLE STAGES.” Marketing, (4) (2026). https://doi.org/10.67668/mj/2026iss4/931
HarvardMusaeva Shoira Azimovna (2026) ‘THE EVOLUTION OF SALES PROMOTION IN THE DIGITAL ECOSYSTEM AND AN ANALYSIS BASED ON PRODUCT LIFECYCLE STAGES’, Marketing, (4). https://doi.org/10.67668/mj/2026iss4/931
BibTeX
@article{musaevashoiraazimovna2026,
  title = {THE EVOLUTION OF SALES PROMOTION IN THE DIGITAL ECOSYSTEM AND AN ANALYSIS BASED ON PRODUCT LIFECYCLE STAGES},
  author = {Musaeva Shoira Azimovna},
  journal = {Marketing},
  year = {2026},
  number = {4},
  doi = {10.67668/mj/2026iss4/931},
  url = {https://doi.org/10.67668/mj/2026iss4/931}
}

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