The article examines the importance and ways of increasing the efficiency of marketing programs in the context of economic digitalization, with a focus on textile and garment enterprises. It is emphasized that marketing programs are a key tool for achievin g tactical business goals. The study shows that the application of automation, artificial intelligence, and digital technologies in modern textile production not only improves product quality but also reduces uncertainty and risks in marketing activities. The authors propose a multi -scenario approach to the development of marketing programs and highlight the potential for its digital implementation. 41
| Mualliflar | Ikramova Taxmina Latifovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-09-30 |
| Son | 9 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss9/640 |
DOI: 10.67668/mj/2025iss9/640 · Maqolaning asl sahifasi
competitiveness, digital economy, marketing program, textile industry, automation, artificial intelligence, scenario method, конкурентоспособность, цифровая экономика, маркетинговая программа, текстильная промышленность, автоматизация, искусственный интеллект, сценарный метод, raqobatbardoshlik, raqamli iqtisodiyot, marketing dasturi, toʻqimachilik sanoati, avtomatlashtirish, sunʼiy intellekt, ssenariy usuli
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