Ways to improve the efficiency of textile enterprises' marketing programs based on digitalization

Ikramova Taxmina Latifovna

Marketing · 2025-yil

Annotatsiya

The article examines the importance and ways of increasing the efficiency of marketing programs in the context of economic digitalization, with a focus on textile and garment enterprises. It is emphasized that marketing programs are a key tool for achievin g tactical business goals. The study shows that the application of automation, artificial intelligence, and digital technologies in modern textile production not only improves product quality but also reduces uncertainty and risks in marketing activities. The authors propose a multi -scenario approach to the development of marketing programs and highlight the potential for its digital implementation. 41

Maqola ma’lumotlari
MualliflarIkramova Taxmina Latifovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/640
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/640 · Maqolaning asl sahifasi

Kalit so‘zlar

competitiveness, digital economy, marketing program, textile industry, automation, artificial intelligence, scenario method, конкурентоспособность, цифровая экономика, маркетинговая программа, текстильная промышленность, автоматизация, искусственный интеллект, сценарный метод, raqobatbardoshlik, raqamli iqtisodiyot, marketing dasturi, toʻqimachilik sanoati, avtomatlashtirish, sunʼiy intellekt, ssenariy usuli

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIkramova Taxmina Latifovna (2025). WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/640
GOST (OAK)Ikramova Taxmina Latifovna WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/640.
MLAIkramova Taxmina Latifovna. “WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/640
ChicagoIkramova Taxmina Latifovna. “WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/640
HarvardIkramova Taxmina Latifovna (2025) ‘WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/640
BibTeX
@article{ikramovataxminalatifovna2025,
  title = {WAYS TO IMPROVE THE EFFICIENCY OF TEXTILE ENTERPRISES' MARKETING PROGRAMS BASED ON DIGITALIZATION},
  author = {Ikramova Taxmina Latifovna},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/640},
  url = {https://doi.org/10.67668/mj/2025iss9/640}
}

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