This article examines the communicative function of connotative units in advertising texts. The author analyzes how connotations influence the content of advertisements, evoke emotional responses in the audience, and contribute to shaping a positive image of a product or service. Particular attention is given to the pragmatic value of evaluative, figurative, and associative expressions used in advertising discourse, as well as their role in brand perception.
| Mualliflar | Dilshod, Дилшод, Bobojonov , Dilshod |
|---|---|
| Jurnal | Тамаддун нури |
| Nashriyot | Беруний тумани ҳокимлиги |
| Nashr sanasi | 2025-11-29 |
| Jild | 11 |
| Son | 74 |
| Betlar | 215-217 |
| Til | Ingliz |
| DOI | 10.69691/zgaa2b49 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.69691/zgaa2b49 · Maqolaning asl sahifasi
advertising, connotation, connotative units, communicative function, pragmatics, associative meaning, advertising language., реклама, коннотация, коннотативные единицы, коммуникативная функция, прагматика, ассоциативное значение, язык рекламы.
| APA | Dilshod, Дилшод, & Bobojonov , Dilshod (2025). THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS. Тамаддун нури, 11(74), 215-217. https://doi.org/10.69691/zgaa2b49 |
|---|---|
| GOST (OAK) | Dilshod, Дилшод, Bobojonov , Dilshod THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS // Тамаддун нури. – 2025. – T. 11, № 74. – P. 215-217. – DOI: 10.69691/zgaa2b49. |
| MLA | Dilshod, Дилшод, and Bobojonov , Dilshod. “THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS.” Тамаддун нури, 11(74), 215-217, 2025. https://doi.org/10.69691/zgaa2b49 |
| Chicago | Dilshod, Дилшод, and Bobojonov , Dilshod. “THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS.” Тамаддун нури, 11(74), 215-217 (2025). https://doi.org/10.69691/zgaa2b49 |
| Harvard | Dilshod, Дилшод, and Bobojonov , Dilshod (2025) ‘THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS’, Тамаддун нури, 11(74), 215-217. https://doi.org/10.69691/zgaa2b49 |
| BibTeX | @article{dilshod2025,
title = {THE COMMUNICATIVE FUNCTION OF CONNOTATIVE UNITS IN ADVERTISING TEXTS},
author = {Dilshod and Дилшод and Bobojonov , Dilshod},
journal = {Тамаддун нури},
year = {2025},
volume = {11},
number = {74},
pages = {215-217},
doi = {10.69691/zgaa2b49},
url = {https://doi.org/10.69691/zgaa2b49}
} |
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