STRATEGIES FOR COMMUNICATING EMOTIONAL TONE AND PERSUASIVE METHODS IN TRANSLATING PSYCHOLOGICAL AND MOTIVATIONAL WORKS IN ENGLISH INTO UZBEK

Jumayeva , Dilbar, Жумаева , Дилбар, Jumayeva , Dilbar

Тамаддун нури · 2025-yil

Annotatsiya

This article explores strategies for preserving emotional nuances and persuasive rhetorical techniques in translating psychological and motivational literature from English into Uzbek. The comparative analysis focuses on Jeyms Klir's Atomic Habits, Stephen R. Kovi’s The 7 Habits of Highly Effective People, and Robert Kiyosaki’s Rich Dad Poor Dad along with their Uzbek translations. Specific translation strategies such as dynamic equivalence, calque, modulation, and cultural adaptation were examined to assess how effectively emotional tone, personal anecdotes, and persuasive rhetoric (ethos, logos, pathos) are maintained. The study demonstrates that the translators effectively preserved the original texts' emotional impact and rhetorical features, successfully generating responses in Uzbek readers comparable to those experienced by the original audience.

Maqola ma’lumotlari
MualliflarJumayeva , Dilbar, Жумаева , Дилбар, Jumayeva , Dilbar
JurnalТамаддун нури
Nashr sanasi2025-04-30
Jild4
Son67
Betlar165-171
TilO‘zbek
DOI10.69691/my5qq319

Kalit so‘zlar

translation strategies, dynamic equivalence, emotional nuance, persuasive rhetoric, psychological literature, motivational texts, comparative analysis., стратегии перевода, динамическая эквивалентность, эмоциональный нюанс, убедительная риторика, психологическая литература, мотивационные тексты, сравнительный анализ.

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