CULTURE INFLUENCE ON ADVERTISING TEXTS

Kuranbayeva , Mamajan, Куранбаева , Мамаджан, Kuranbayeva, Mamajan

Тамаддун нури · 2024-yil

Annotatsiya

This article provides a thorough analysis of the influence of culture on the creation and effectiveness of promotional texts. The impact of culture on language, values, colors, symbols,  and product adoption will be considered in detail. Each aspect is explained by how it can shape  advertisement strategies and content, as well as discussing how the adoption and interpretation of these elements can be different in different cultures.

Maqola ma’lumotlari
MualliflarKuranbayeva , Mamajan, Куранбаева , Мамаджан, Kuranbayeva, Mamajan
JurnalТамаддун нури
Nashr sanasi2024-06-29
Jild6
Son57
Betlar378-381
TilO‘zbek
DOI10.69691/163p7578

Kalit so‘zlar

culture, advertising, communication, colors and symbols, product adoption, global market, marketers, intercultural communication., культура, реклама, коммуникация, цвета и символы, принятие продукта, глобальный рынок, маркетологи, межкультурная коммуникация.

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