Culture influence on advertising texts

Kuranbayeva , Mamajan, Куранбаева , Мамаджан, Kuranbayeva, Mamajan

Тамаддун нури · 2024-yil

Annotatsiya

This article provides a thorough analysis of the influence of culture on the creation and effectiveness of promotional texts. The impact of culture on language, values, colors, symbols, and product adoption will be considered in detail. Each aspect is explained by how it can shape advertisement strategies and content, as well as discussing how the adoption and interpretation of these elements can be different in different cultures.

DOI: 10.69691/163p7578 · Maqolaning asl sahifasi

Kalit so‘zlar

culture, advertising, communication, colors and symbols, product adoption, global market, marketers, intercultural communication., культура, реклама, коммуникация, цвета и символы, принятие продукта, глобальный рынок, маркетологи, межкультурная коммуникация.

Iqtibos keltirish

@article{kuranbayevamamajan2024,
  title = {CULTURE INFLUENCE ON ADVERTISING TEXTS},
  author = {Kuranbayeva , Mamajan and Куранбаева , Мамаджан and Kuranbayeva, Mamajan},
  journal = {Тамаддун нури},
  year = {2024},
  volume = {6},
  number = {57},
  pages = {378-381},
  doi = {10.69691/163p7578},
  url = {https://doi.org/10.69691/163p7578}
}

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