Leveraging maximum likelihood method for community detection in social networks: a new frontier in marketing

Zakhidov, Dilshodbek

Рақамли иқтисодиёт ва ахборот технологиялари · 2024-yil

Annotatsiya

The rise of social media has transformed the marketing landscape, offering businesses unparalleled access to vast networks of potential customers. However, the complexity of social networks necessitates sophisticated analytical tools to effectively target specific demographics or communities. This article explores the application of the maximum likelihood method for community detection in social networks as a novel approach to enhance marketing strategies. By partitioning networks into distinct communities, marketers can tailor their campaigns to resonate with the unique characteristics and preferences of each group. The article discusses the method's theoretical underpinnings, its practical applications in targeted advertising, influencer marketing and product development, and the challenges and ethical considerations associated with its use.

Maqola ma’lumotlari
MualliflarZakhidov, Dilshodbek
JurnalРақамли иқтисодиёт ва ахборот технологиялари
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2024-03-30
Jild4
Son1
Betlar21-30
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Maximum likelihood method, community detection, social networks, marketing strategies, targeted advertising, influencer marketing, customer segmentation, competitive analysis, product development, data-driven marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAZakhidov, Dilshodbek (2024). LEVERAGING MAXIMUM LIKELIHOOD METHOD FOR COMMUNITY DETECTION IN SOCIAL NETWORKS: A NEW FRONTIER IN MARKETING. Рақамли иқтисодиёт ва ахборот технологиялари, 4(1), 21-30. https://dgeconomy.tsue.uz/index.php/dgeco/article/view/133
GOST (OAK)Zakhidov, Dilshodbek LEVERAGING MAXIMUM LIKELIHOOD METHOD FOR COMMUNITY DETECTION IN SOCIAL NETWORKS: A NEW FRONTIER IN MARKETING // Рақамли иқтисодиёт ва ахборот технологиялари. – 2024. – T. 4, № 1. – P. 21-30.
MLAZakhidov, Dilshodbek. “LEVERAGING MAXIMUM LIKELIHOOD METHOD FOR COMMUNITY DETECTION IN SOCIAL NETWORKS: A NEW FRONTIER IN MARKETING.” Рақамли иқтисодиёт ва ахборот технологиялари, 4(1), 21-30, 2024. https://dgeconomy.tsue.uz/index.php/dgeco/article/view/133
ChicagoZakhidov, Dilshodbek. “LEVERAGING MAXIMUM LIKELIHOOD METHOD FOR COMMUNITY DETECTION IN SOCIAL NETWORKS: A NEW FRONTIER IN MARKETING.” Рақамли иқтисодиёт ва ахборот технологиялари, 4(1), 21-30 (2024). https://dgeconomy.tsue.uz/index.php/dgeco/article/view/133
HarvardZakhidov, Dilshodbek (2024) ‘LEVERAGING MAXIMUM LIKELIHOOD METHOD FOR COMMUNITY DETECTION IN SOCIAL NETWORKS: A NEW FRONTIER IN MARKETING’, Рақамли иқтисодиёт ва ахборот технологиялари, 4(1), 21-30. https://dgeconomy.tsue.uz/index.php/dgeco/article/view/133
BibTeX
@article{zakhidovdilshodbek2024,
  title = {LEVERAGING MAXIMUM LIKELIHOOD METHOD FOR COMMUNITY DETECTION IN SOCIAL NETWORKS: A NEW FRONTIER IN MARKETING},
  author = {Zakhidov, Dilshodbek},
  journal = {Рақамли иқтисодиёт ва ахборот технологиялари},
  year = {2024},
  volume = {4},
  number = {1},
  pages = {21-30},
  url = {https://dgeconomy.tsue.uz/index.php/dgeco/article/view/133}
}

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