The purpose of the study examination for the theoretical foundations of such a relatively newbranch of behavioral economics as neuromarketing. The paper discusses the main methods and tools ofneuromarketing. In addition, the article provides a brief description of the possibilities of its application inmodern realities.
| Mualliflar | Boltaeva, Zinora |
|---|---|
| Jurnal | Наманган муҳандисликтехнология институти илмийтехника журнали |
| Nashr sanasi | 2023-03-31 |
| Jild | 8 |
| Son | 1 |
| Betlar | 306-311 |
| Til | Ingliz |
marketing, neuromarketing, neurolaboratory, neuromarketing methods, brain research, emotional involvement of the consumer, emotional stimulus
Entrepreneurial activity is of particular importance for the development of the nationaleconomy. This article provides detailed information on the characteristics of entrepreneurial activity in thecontext of the…
Scientific formation and innovation management are two closely related areas of greatimportance for the development of modern society. In this article, we consider the stages and foundationsof the scientific formation…
The purpose of the study is ensure the economic stability of chemical industrial enterprises, thearticle covers the experience of companies of foreign countries and highlights the aspects of use in localchemical…
Оbjective: to create optimal algorithms and programs that calculate the main geo-technological indicators of the mineral mixing process, to distinguish the factors affecting the management process in mine processing…
This article examines the content and state of the hidden economy in our country,statistical methods used to assess its size. Measures to reduce the share of the hidden economy in ourcountry as much as possible are also…
In this article, the impact of artificial intelligence technologies on the development of thecountry's human capital and changes in the labor market is analyzed empirically and econometrically. Theresearch was carried…
The objective of this article is to develop a methodology for the static calculation of earth dams under the action of water pressure in the reservoir, taking into account various physical and mechanical characteristics…
The Economic Association of Interaction - individuals or legal entities, in order to combinethe wines to maintain their independence, and the combined facilities. Corporation - for, to work inpartnership to achieve…
This article is devoted to an overview of the current state, problems and prospects for the development of domestic textile and garment manufacturing, means and methods of process automation using the fourth industrial…
Green economy and green growth play a key role in the transformation to thesustainable development from traditional development. In the world all nations are trying to change theirtraditional economy to the sustainable…
Наманган муҳандисликтехнология институти илмийтехника журнали — barcha maqolalar