The purpose of the study examination for the theoretical foundations of such a relatively newbranch of behavioral economics as neuromarketing. The paper discusses the main methods and tools ofneuromarketing. In addition, the article provides a brief description of the possibilities of its application inmodern realities.
| Mualliflar | Boltaeva, Zinora |
|---|---|
| Jurnal | Наманган муҳандисликтехнология институти илмийтехника журнали |
| Nashriyot | Наманган муҳандислик-технология институти |
| ISSN | 2181-8622, 1682-8658 |
| Nashr sanasi | 2023-03-31 |
| Jild | 8 |
| Son | 1 |
| Betlar | 306-311 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
marketing, neuromarketing, neurolaboratory, neuromarketing methods, brain research, emotional involvement of the consumer, emotional stimulus
| APA | Boltaeva, Zinora (2023). FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY. Наманган муҳандисликтехнология институти илмийтехника журнали, 8(1), 306-311. https://niet.uz/index.php/nj/article/view/131 |
|---|---|
| GOST (OAK) | Boltaeva, Zinora FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY // Наманган муҳандисликтехнология институти илмийтехника журнали. – 2023. – T. 8, № 1. – P. 306-311. |
| MLA | Boltaeva, Zinora. “FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY.” Наманган муҳандисликтехнология институти илмийтехника журнали, 8(1), 306-311, 2023. https://niet.uz/index.php/nj/article/view/131 |
| Chicago | Boltaeva, Zinora. “FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY.” Наманган муҳандисликтехнология институти илмийтехника журнали, 8(1), 306-311 (2023). https://niet.uz/index.php/nj/article/view/131 |
| Harvard | Boltaeva, Zinora (2023) ‘FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY’, Наманган муҳандисликтехнология институти илмийтехника журнали, 8(1), 306-311. https://niet.uz/index.php/nj/article/view/131 |
| BibTeX | @article{boltaevazinora2023,
title = {FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY},
author = {Boltaeva, Zinora},
journal = {Наманган муҳандисликтехнология институти илмийтехника журнали},
year = {2023},
volume = {8},
number = {1},
pages = {306-311},
url = {https://niet.uz/index.php/nj/article/view/131}
} |
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