Oilaviy tadbirkorlikni rivojlantirish orqali aholi bandligini oshirishning marketing jihatlari

Ermatov Nosir Toxirovich

Marketing · 2026-yil

Annotatsiya

The article examined the marketing aspects of increasing employment through the development of family entrepreneurship. Studies on the role of family businesses in employment, the effect of family brand and reputation on consumer choice, and the entry of small producers into digital and export markets were summarised. Official data showed that in 2025, 38.9 percent of the 5.4 million people provided with income-generating work were engaged through entrepreneurship, and the number of self-employed exceeded 5.5 million. An employment formula converting sales growth into jobs and an integral market access index for family enterprises were proposed. A model linking market research, family branding, sales channels and employment was developed. Each mahalla micro-project was found to cover two people on average, and the number of active marketplace sellers was small relative to the number of self-employed. Proposals were made on attaching a sales plan to loan applications, marketing training, a “Family product” quality mark and preferential loans linked to sales growth.

Maqola ma’lumotlari
MualliflarErmatov Nosir Toxirovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-07-31
Son7
Betlar564-573
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss7/2176
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss7/2176 · Maqolaning asl sahifasi

Kalit so‘zlar

oilaviy tadbirkorlik, aholi bandligi, marketing, oilaviy brend, marketpleys, sotuv kanallari, oʻzini oʻzi band qilish, bozorga kirish, семейное предпринимательство, занятость населения, маркетинг, семейный бренд, маркетплейс, каналы сбыта, самозанятость, доступ к рынку, family entrepreneurship, employment, marketing, family brand, marketplace, sales channels, self-employment, market access

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAErmatov Nosir Toxirovich (2026). OILAVIY TADBIRKORLIKNI RIVOJLANTIRISH ORQALI AHOLI BANDLIGINI OSHIRISHNING MARKETING JIHATLARI. Marketing, (7), 564-573. https://doi.org/10.67668/mj/2026iss7/2176
GOST (OAK)Ermatov Nosir Toxirovich OILAVIY TADBIRKORLIKNI RIVOJLANTIRISH ORQALI AHOLI BANDLIGINI OSHIRISHNING MARKETING JIHATLARI // Marketing. – 2026. – № 7. – B. 564-573. – DOI: 10.67668/mj/2026iss7/2176.
MLAErmatov Nosir Toxirovich. “OILAVIY TADBIRKORLIKNI RIVOJLANTIRISH ORQALI AHOLI BANDLIGINI OSHIRISHNING MARKETING JIHATLARI.” Marketing, (7), 564-573, 2026. https://doi.org/10.67668/mj/2026iss7/2176
ChicagoErmatov Nosir Toxirovich. “OILAVIY TADBIRKORLIKNI RIVOJLANTIRISH ORQALI AHOLI BANDLIGINI OSHIRISHNING MARKETING JIHATLARI.” Marketing, (7), 564-573 (2026). https://doi.org/10.67668/mj/2026iss7/2176
HarvardErmatov Nosir Toxirovich (2026) ‘OILAVIY TADBIRKORLIKNI RIVOJLANTIRISH ORQALI AHOLI BANDLIGINI OSHIRISHNING MARKETING JIHATLARI’, Marketing, (7), 564-573. https://doi.org/10.67668/mj/2026iss7/2176
BibTeX
@article{ermatovnosirtoxirovich2026,
  title = {OILAVIY TADBIRKORLIKNI RIVOJLANTIRISH ORQALI AHOLI BANDLIGINI OSHIRISHNING MARKETING JIHATLARI},
  author = {Ermatov Nosir Toxirovich},
  journal = {Marketing},
  year = {2026},
  number = {7},
  pages = {564-573},
  doi = {10.67668/mj/2026iss7/2176},
  url = {https://doi.org/10.67668/mj/2026iss7/2176}
}

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