Tibbiy sugʻurta xizmatlari raqobatbardoshligini shakllantiruvchi omillar va marketing strategiyalarining ahamiyati

Roʻzmetov Akbar Bahodirovich

Marketing · 2026-yil

Annotatsiya

The article systematized factors shaping the competitiveness of health insurance services and substantiated the role of marketing strategies in managing them. The author combined M. Porterʼs five competitive forces model, the SERVQUAL service quality concept, the 7P services marketing mix and the trust theory of relationship marketing into one analytical framework. The factors were grouped as internal and external, price and non-price, and a marketing lever was assigned to each. An integral competitiveness indicator was proposed as the sum of weighted normalized factor scores. Based on World Bank and National Agency for Perspective Projects data, health expenditure and insurance market indicators were analysed; health insurance premiums grew 8.1 times in 2025 against 2024. Competitive advantage was shown to rest mainly on non-price factors. Proposals covered complementary products aligned with the state guaranteed package, digital channels and customer trust.

Maqola ma’lumotlari
MualliflarRoʻzmetov Akbar Bahodirovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-07
Son9
Betlar878-889
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss9/2137
Indeksga qo‘shilgan2026-10-09

DOI: 10.67668/mj/2026iss9/2137 · Maqolaning asl sahifasi

Kalit so‘zlar

tibbiy sugʻurta, raqobatbardoshlik, marketing strategiyasi, xizmat sifati, SERVQUAL, 7P, mijoz ishonchi, raqamli kanallar, медицинское страхование, конкурентоспособность, маркетинговая стратегия, качество услуг, SERVQUAL, 7P, доверие клиентов, цифровые каналы, health insurance, competitiveness, marketing strategy, service quality, SERVQUAL, 7P, customer trust, digital channels

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APARoʻzmetov Akbar Bahodirovich (2026). TIBBIY SUGʻURTA XIZMATLARI RAQOBATBARDOSHLIGINI SHAKLLANTIRUVCHI OMILLAR VA MARKETING STRATEGIYALARINING AHAMIYATI. Marketing, (9), 878-889. https://doi.org/10.67668/mj/2026iss9/2137
GOST (OAK)Roʻzmetov Akbar Bahodirovich TIBBIY SUGʻURTA XIZMATLARI RAQOBATBARDOSHLIGINI SHAKLLANTIRUVCHI OMILLAR VA MARKETING STRATEGIYALARINING AHAMIYATI // Marketing. – 2026. – № 9. – B. 878-889. – DOI: 10.67668/mj/2026iss9/2137.
MLARoʻzmetov Akbar Bahodirovich. “TIBBIY SUGʻURTA XIZMATLARI RAQOBATBARDOSHLIGINI SHAKLLANTIRUVCHI OMILLAR VA MARKETING STRATEGIYALARINING AHAMIYATI.” Marketing, (9), 878-889, 2026. https://doi.org/10.67668/mj/2026iss9/2137
ChicagoRoʻzmetov Akbar Bahodirovich. “TIBBIY SUGʻURTA XIZMATLARI RAQOBATBARDOSHLIGINI SHAKLLANTIRUVCHI OMILLAR VA MARKETING STRATEGIYALARINING AHAMIYATI.” Marketing, (9), 878-889 (2026). https://doi.org/10.67668/mj/2026iss9/2137
HarvardRoʻzmetov Akbar Bahodirovich (2026) ‘TIBBIY SUGʻURTA XIZMATLARI RAQOBATBARDOSHLIGINI SHAKLLANTIRUVCHI OMILLAR VA MARKETING STRATEGIYALARINING AHAMIYATI’, Marketing, (9), 878-889. https://doi.org/10.67668/mj/2026iss9/2137
BibTeX
@article{rozmetovakbarbahodirovich2026,
  title = {TIBBIY SUGʻURTA XIZMATLARI RAQOBATBARDOSHLIGINI SHAKLLANTIRUVCHI OMILLAR VA MARKETING STRATEGIYALARINING AHAMIYATI},
  author = {Roʻzmetov Akbar Bahodirovich},
  journal = {Marketing},
  year = {2026},
  number = {9},
  pages = {878-889},
  doi = {10.67668/mj/2026iss9/2137},
  url = {https://doi.org/10.67668/mj/2026iss9/2137}
}

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