Buxoro viloyati savdo korxonalari raqobatbardoshligini oshirishda marketing mexanizmini takomillashtirish: raqamli imkoniyatlar va xorijiy tajriba

Сирожов, Охунжон Одил угли, Sirojov, Oxunjon Odil o'g'li, Sirojov, Okhunjon Odil o'g'li

Agrobiznes, fan va texnologiyalar · 2026-yil

Annotatsiya

The article analyses the competitive environment of trade enterprises in the Bukhara region using official statistics for 2015-2024, assesses the contribution of digital infrastructure to trade development and summarises foreign experience in improving the marketing mechanism in the trade sector. The study applies CPI-based deflation, compound annual growth rates, elasticity estimation, correlation analysis and the first-difference method. The volume of trade services grew 6.6-fold in current prices and 2.5-fold in real terms (10.9% per year), while real growth slowed from 22.3% in 2016 to 5.4% in 2023. The elasticity of trade with respect to gross regional product equals 1.05, indicating that growth was driven mainly by overall economic expansion. The strong correlation between internet coverage and real per capita trade (r = 0.99) is not confirmed in annual changes, suggesting that digital infrastructure does not by itself translate into competitive advantage. Based on the experience of South Korea, Singapore, Germany, China and India, directions for improving the marketing mechanism of the region's trade enterprises are proposed.

Maqola ma’lumotlari
MualliflarСирожов, Охунжон Одил угли, Sirojov, Oxunjon Odil o'g'li, Sirojov, Okhunjon Odil o'g'li
JurnalAgrobiznes, fan va texnologiyalar
NashriyotТошкент давлат аграр университети
Nashr sanasi2026-10-30
Jild4
Son9
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.68372/v7dqj717
Indeksga qo‘shilgan2026-10-18

DOI: 10.68372/v7dqj717 · Maqolaning asl sahifasi

Kalit so‘zlar

trade enterprises, competitiveness, competitive environment, marketing mechanism, e-commerce, digital marketing, real growth, foreign experience, Bukhara region, торговые предприятия, конкурентоспособность, конкурентная среда, маркетинговый механизм, электронная коммерция, цифровой маркетинг, реальный рост, зарубежный опыт, Бухарская область, savdo korxonalari, raqobatbardoshlik, raqobat muhiti, marketing mexanizmi, elektron tijorat, raqamli marketing, real o'sish, xorijiy tajriba, Buxoro viloyati

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAСирожов, Охунжон Одил угли, Sirojov, Oxunjon Odil o'g'li, & Sirojov, Okhunjon Odil o'g'li (2026). Buxoro viloyati savdo korxonalari raqobatbardoshligini oshirishda marketing mexanizmini takomillashtirish: raqamli imkoniyatlar va xorijiy tajriba. Agrobiznes, fan va texnologiyalar, 4(9). https://doi.org/10.68372/v7dqj717
GOST (OAK)Сирожов, Охунжон Одил угли, Sirojov, Oxunjon Odil o'g'li, Sirojov, Okhunjon Odil o'g'li Buxoro viloyati savdo korxonalari raqobatbardoshligini oshirishda marketing mexanizmini takomillashtirish: raqamli imkoniyatlar va xorijiy tajriba // Agrobiznes, fan va texnologiyalar. – 2026. – T. 4, № 9. – DOI: 10.68372/v7dqj717.
MLAСирожов, Охунжон Одил угли, Sirojov, Oxunjon Odil o'g'li, and Sirojov, Okhunjon Odil o'g'li. “Buxoro viloyati savdo korxonalari raqobatbardoshligini oshirishda marketing mexanizmini takomillashtirish: raqamli imkoniyatlar va xorijiy tajriba.” Agrobiznes, fan va texnologiyalar, 4(9), 2026. https://doi.org/10.68372/v7dqj717
ChicagoСирожов, Охунжон Одил угли, Sirojov, Oxunjon Odil o'g'li, and Sirojov, Okhunjon Odil o'g'li. “Buxoro viloyati savdo korxonalari raqobatbardoshligini oshirishda marketing mexanizmini takomillashtirish: raqamli imkoniyatlar va xorijiy tajriba.” Agrobiznes, fan va texnologiyalar, 4(9) (2026). https://doi.org/10.68372/v7dqj717
HarvardСирожов, Охунжон Одил угли, Sirojov, Oxunjon Odil o'g'li, and Sirojov, Okhunjon Odil o'g'li (2026) ‘Buxoro viloyati savdo korxonalari raqobatbardoshligini oshirishda marketing mexanizmini takomillashtirish: raqamli imkoniyatlar va xorijiy tajriba’, Agrobiznes, fan va texnologiyalar, 4(9). https://doi.org/10.68372/v7dqj717
BibTeX
@article{article2026,
  title = {Buxoro viloyati savdo korxonalari raqobatbardoshligini oshirishda marketing mexanizmini takomillashtirish: raqamli imkoniyatlar va xorijiy tajriba},
  author = {Сирожов, Охунжон Одил угли and Sirojov, Oxunjon Odil o'g'li and Sirojov, Okhunjon Odil o'g'li},
  journal = {Agrobiznes, fan va texnologiyalar},
  year = {2026},
  volume = {4},
  number = {9},
  doi = {10.68372/v7dqj717},
  url = {https://doi.org/10.68372/v7dqj717}
}

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