Transport korxonalarida energiya tejamkor xizmatlarni rivojlantirishning marketing mexanizmlarini takomillashtirish

Raxmatov Ziyodullo Nosirovich

Marketing · 2026-yil

Annotatsiya

The article examined marketing mechanisms for developing energy-efficient services in transport enterprises. Systems thinking and service-dominant logic informed comparative analysis, synthesis and conceptual modelling. Official statistics and international reviews were used to examine railway electrification, public transport renewal and digital payments. Service design, pricing, green communication, corporate logistics and loyalty tools were organised into a framework for translating energy efficiency into customer value. A composite marketing performance index and an approach to calculating progress towards infrastructure targets were proposed. A conceptual model linked policy targets, enterprise marketing and performance monitoring. Recommendations addressed environmental information reliability, service quality and stronger customer relationships.

Maqola ma’lumotlari
MualliflarRaxmatov Ziyodullo Nosirovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-09-25
Betlar21-31
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026issmaxsus/2062
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026issmaxsus/2062 · Maqolaning asl sahifasi

Kalit so‘zlar

energiya tejamkor transport, xizmatlar marketingi, yashil marketing, xizmat sifati, yashil logistika, mijozlar sodiqligi, integral indeks, raqamli toʻlovlar, энергосберегающий транспорт, маркетинг услуг, зелёный маркетинг, качество услуг, зелёная логистика, лояльность клиентов, интегральный индекс, цифровые платежи, energy-efficient transport, services marketing, green marketing, service quality, green logistics, customer loyalty, composite index, digital payments

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APARaxmatov Ziyodullo Nosirovich (2026). TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH. Marketing, 21-31. https://doi.org/10.67668/mj/2026issmaxsus/2062
GOST (OAK)Raxmatov Ziyodullo Nosirovich TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH // Marketing. – 2026. – B. 21-31. – DOI: 10.67668/mj/2026issmaxsus/2062.
MLARaxmatov Ziyodullo Nosirovich. “TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH.” Marketing, 21-31, 2026. https://doi.org/10.67668/mj/2026issmaxsus/2062
ChicagoRaxmatov Ziyodullo Nosirovich. “TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH.” Marketing, 21-31 (2026). https://doi.org/10.67668/mj/2026issmaxsus/2062
HarvardRaxmatov Ziyodullo Nosirovich (2026) ‘TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH’, Marketing, 21-31. https://doi.org/10.67668/mj/2026issmaxsus/2062
BibTeX
@article{raxmatovziyodullonosirovich2026,
  title = {TRANSPORT KORXONALARIDA ENERGIYA TEJAMKOR XIZMATLARNI RIVOJLANTIRISHNING MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH},
  author = {Raxmatov Ziyodullo Nosirovich},
  journal = {Marketing},
  year = {2026},
  pages = {21-31},
  doi = {10.67668/mj/2026issmaxsus/2062},
  url = {https://doi.org/10.67668/mj/2026issmaxsus/2062}
}

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