Semantic and stylistic analysis of color words in english and uzbek advertising texts

Munavvar Akmal kizi Amanova

World of Philology · 2026-yil

Annotatsiya

This article provides a comparative analysis of the semantic- pragmatic and stylistic properties of color-denoting lexical units in English and Uzbek advertising texts. The study uses a corpus-based approach to identify the denotative meaning, connotative layers (brand image, emotional evaluation, cultural symbolic meanings) and functional load of color terms in persuasive strategies. The analysis shows the mechanisms of value creation of color words through stylistic means such as collocational models (for example, “pure white”, “gold price”, “deep black”), metaphor, metonymy and synesthesia, as well as their combination with methods such as intensification, gradation, antithesis in headlines, slogans and taglines.

Maqola ma’lumotlari
MualliflarMunavvar Akmal kizi Amanova
JurnalWorld of Philology
NashriyotЎзбекистон давлат санъат ва маданият институтининг Фарғона минтақавий филиали
Nashr sanasi2026-09-11
Jild4
Son3
Betlar18-24
TilIngliz
Ilmiy sohaFilologiya
Indeksga qo‘shilgan2026-09-12

Maqolaning asl sahifasi

Kalit so‘zlar

color lexicon, advertising discourse, connotation and denotation, collocation, metaphor and synesthesia, persuasive strategies, comparative semantics

Ilmiy soha

Filologiya

Iqtibos keltirish

APAMunavvar Akmal kizi Amanova (2026). SEMANTIC AND STYLISTIC ANALYSIS OF COLOR WORDS IN ENGLISH AND UZBEK ADVERTISING TEXTS. World of Philology, 4(3), 18-24. https://journals-kokandsu.uz/index.php/philo/article/view/5509
GOST (OAK)Munavvar Akmal kizi Amanova SEMANTIC AND STYLISTIC ANALYSIS OF COLOR WORDS IN ENGLISH AND UZBEK ADVERTISING TEXTS // World of Philology. – 2026. – T. 4, № 3. – P. 18-24.
MLAMunavvar Akmal kizi Amanova. “SEMANTIC AND STYLISTIC ANALYSIS OF COLOR WORDS IN ENGLISH AND UZBEK ADVERTISING TEXTS.” World of Philology, 4(3), 18-24, 2026. https://journals-kokandsu.uz/index.php/philo/article/view/5509
ChicagoMunavvar Akmal kizi Amanova. “SEMANTIC AND STYLISTIC ANALYSIS OF COLOR WORDS IN ENGLISH AND UZBEK ADVERTISING TEXTS.” World of Philology, 4(3), 18-24 (2026). https://journals-kokandsu.uz/index.php/philo/article/view/5509
HarvardMunavvar Akmal kizi Amanova (2026) ‘SEMANTIC AND STYLISTIC ANALYSIS OF COLOR WORDS IN ENGLISH AND UZBEK ADVERTISING TEXTS’, World of Philology, 4(3), 18-24. https://journals-kokandsu.uz/index.php/philo/article/view/5509
BibTeX
@article{munavvarakmalkiziamanova2026,
  title = {SEMANTIC AND STYLISTIC ANALYSIS OF COLOR WORDS IN ENGLISH AND UZBEK ADVERTISING TEXTS},
  author = {Munavvar Akmal kizi Amanova},
  journal = {World of Philology},
  year = {2026},
  volume = {4},
  number = {3},
  pages = {18-24},
  url = {https://journals-kokandsu.uz/index.php/philo/article/view/5509}
}

Boshqa maqola uchun iqtibos tayyorlash

World of Philology jurnalidan boshqa maqolalar

World of Philology — barcha maqolalar · 2026-yil arxivi

Filologiya sohasidagi boshqa maqolalar

Filologiya sohasidagi OAK jurnallari