Ushbu tadqiqotda maishiy kimyo mahsulotlarini B2B asosida taqsimlashdako‘p kanalli (omnichannel) marketing strategiyasining o‘rni tahlil qilinadi. Zamonaviy bozordaxaridor bilan barqaror va sinxron aloqa o‘rnatish, raqamli platformalar orqali taqsimotnisamarali boshqarish eng muhim strategik yo‘nalishlardan biri sifatida qaralmoqda. Tadqiqotdanazariy manbalar asosida omnichannel modelining asosiy komponentlari, afzalliklari vacheklovlari aniqlanib, ularning B2B kontekstidagi qo‘llanilishi chuqur tahlil qilinadi. Olingannatijalar ushbu yondashuvni amaliyotga tatbiq etishda muhim nazariy asos bo‘lib xizmat qiladi.
| Mualliflar | Roʻziyeva F.K |
|---|---|
| Jurnal | Management and Economics Scientific Research Journal |
| Nashriyot | Тошкент менежмент ва иқтисодиёт институти |
| Nashr sanasi | 2025-04-18 |
| Jild | 2 |
| Son | 2 |
| Betlar | 269-276 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-09-11 |
omnichannel marketing, B2B taqsimot, maishiy kimyo, mijoz tajribasi, strategik boshqaruv.
| APA | Roʻziyeva F.K (2025). MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI. Management and Economics Scientific Research Journal, 2(2), 269-276. https://journals.timeedu.uz/index.php/mesr/article/view/396 |
|---|---|
| GOST (OAK) | Roʻziyeva F.K MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI // Management and Economics Scientific Research Journal. – 2025. – T. 2, № 2. – B. 269-276. |
| MLA | Roʻziyeva F.K. “MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI.” Management and Economics Scientific Research Journal, 2(2), 269-276, 2025. https://journals.timeedu.uz/index.php/mesr/article/view/396 |
| Chicago | Roʻziyeva F.K. “MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI.” Management and Economics Scientific Research Journal, 2(2), 269-276 (2025). https://journals.timeedu.uz/index.php/mesr/article/view/396 |
| Harvard | Roʻziyeva F.K (2025) ‘MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI’, Management and Economics Scientific Research Journal, 2(2), 269-276. https://journals.timeedu.uz/index.php/mesr/article/view/396 |
| BibTeX | @article{roziyevafk2025,
title = {MAISHIY KIMYO TOVARLARI B2B TAQSIMOTIDA KO‘P KANALLI MARKETING STRATEGIYASINING AHAMIYATI},
author = {Roʻziyeva F.K},
journal = {Management and Economics Scientific Research Journal},
year = {2025},
volume = {2},
number = {2},
pages = {269-276},
url = {https://journals.timeedu.uz/index.php/mesr/article/view/396}
} |
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