This study analyzes the integration of digital marketing and neuromarketingstrategies in retail activities, their impact on customer behavior and their role in increasingcompetitiveness. It has been proven that when personalized offers, push messages, visual andemotional advertising elements implemented through digital platforms are formed based on theprinciples of neuromarketing, a strong emotional connection and brand loyalty are created in theconsumer. During the study, the current state of digital-neuromarketing approaches in retailchains of Uzbekistan was studied and promising strategic proposals were developed.
| Mualliflar | Saminjonov N.A |
|---|---|
| Jurnal | Management and Economics Scientific Research Journal |
| Nashriyot | Тошкент менежмент ва иқтисодиёт институти |
| Nashr sanasi | 2025-04-18 |
| Jild | 2 |
| Son | 2 |
| Betlar | 218-223 |
| Til | O‘zbek |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-09-10 |
chakana savdo, raqamli marketing, neyromarketing, iste’molchi xulq-atvori, brend sodiqligi, strategik yondashuv.
| APA | Saminjonov N.A (2025). CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI. Management and Economics Scientific Research Journal, 2(2), 218-223. https://journals.timeedu.uz/index.php/mesr/article/view/386 |
|---|---|
| GOST (OAK) | Saminjonov N.A CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI // Management and Economics Scientific Research Journal. – 2025. – T. 2, № 2. – B. 218-223. |
| MLA | Saminjonov N.A. “CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI.” Management and Economics Scientific Research Journal, 2(2), 218-223, 2025. https://journals.timeedu.uz/index.php/mesr/article/view/386 |
| Chicago | Saminjonov N.A. “CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI.” Management and Economics Scientific Research Journal, 2(2), 218-223 (2025). https://journals.timeedu.uz/index.php/mesr/article/view/386 |
| Harvard | Saminjonov N.A (2025) ‘CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI’, Management and Economics Scientific Research Journal, 2(2), 218-223. https://journals.timeedu.uz/index.php/mesr/article/view/386 |
| BibTeX | @article{saminjonovna2025,
title = {CHAKANA SAVDO FAOLIYATIDA RAQAMLI VA NEYROMARKETING STRATEGIYALARINING INTEGRATSIYASI},
author = {Saminjonov N.A},
journal = {Management and Economics Scientific Research Journal},
year = {2025},
volume = {2},
number = {2},
pages = {218-223},
url = {https://journals.timeedu.uz/index.php/mesr/article/view/386}
} |
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