The impact of customer trust on purchase decisions in e-commerce

Maxmudova , Munisaxon

Муҳандислик ва Иқтисодиёт · 2026-yil

Annotatsiya

This study examines the factors shaping customer trust in e-commerce and the mechanisms through which trust influencespurchase decisions. Key theoretical approaches to customer trust are considered, and institutional, platform-related, social, and experience-based factors are identified. A conceptual model demonstrates the direct effects of trust on purchase intention, repeat purchases,and customer loyalty, as well as its indirect effect through the reduction of perceived risk. Practical recommendations are proposed fore-commerce businesses and regulators in Uzbekistan to strengthen customer trust and support sustainable development in the digitalcommerce environment

Maqola ma’lumotlari
MualliflarMaxmudova , Munisaxon
JurnalМуҳандислик ва Иқтисодиёт
NashriyotПлеханов номидаги Россия иқтисодиёти университетининг Тошкент шаҳридаги филиали
ISSN3060-463X, 3060-463X
Nashr sanasi2026-03-30
Jild4
Son3
Betlar372-375
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-09-08

Maqolaning asl sahifasi

Kalit so‘zlar

e-commerce, customer trust, purchase decisions, perceived risk, marketplace, customer loyalty, online reviews

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxmudova , Munisaxon (2026). THE IMPACT OF CUSTOMER TRUST ON PURCHASE DECISIONS IN E-COMMERCE. Муҳандислик ва Иқтисодиёт, 4(3), 372-375. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/4187
GOST (OAK)Maxmudova , Munisaxon THE IMPACT OF CUSTOMER TRUST ON PURCHASE DECISIONS IN E-COMMERCE // Муҳандислик ва Иқтисодиёт. – 2026. – T. 4, № 3. – P. 372-375.
MLAMaxmudova , Munisaxon. “THE IMPACT OF CUSTOMER TRUST ON PURCHASE DECISIONS IN E-COMMERCE.” Муҳандислик ва Иқтисодиёт, 4(3), 372-375, 2026. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/4187
ChicagoMaxmudova , Munisaxon. “THE IMPACT OF CUSTOMER TRUST ON PURCHASE DECISIONS IN E-COMMERCE.” Муҳандислик ва Иқтисодиёт, 4(3), 372-375 (2026). https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/4187
HarvardMaxmudova , Munisaxon (2026) ‘THE IMPACT OF CUSTOMER TRUST ON PURCHASE DECISIONS IN E-COMMERCE’, Муҳандислик ва Иқтисодиёт, 4(3), 372-375. https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/4187
BibTeX
@article{maxmudovamunisaxon2026,
  title = {THE IMPACT OF CUSTOMER TRUST ON PURCHASE DECISIONS IN E-COMMERCE},
  author = {Maxmudova , Munisaxon},
  journal = {Муҳандислик ва Иқтисодиёт},
  year = {2026},
  volume = {4},
  number = {3},
  pages = {372-375},
  url = {https://muhandislik-iqtisodiyot.uz/index.php/journal/article/view/4187}
}

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