The article examines contemporary approaches to building a brand’s digital ecosystem in the context of the digital transformation of the economy. Based on an analysis of the scientific literature, the study substantiates the need to move from the use of separate digital tools toward an integrated communication model combining PR, marketing, SMM, digital platforms, and analytical technologies. An authorial definition of the concept of a “brand digital ecosystem” is proposed, its structural and functional model is developed, and seven key principles of its operation are formulated. The study examines the specific features of digital communication development in the Republic of Uzbekistan, identifies the main constraints affecting the formation of brand digital ecosystems, and determines directions for improving organizations’ digital strategies. The practical significance of the research lies in the possibility of applying the proposed model to the development of integrated digital brand strategies in the digital economy.
| Mualliflar | Nigora Mahkamova |
|---|---|
| Jurnal | Ижтимоий-гуманитар соҳада илмий-инновацион тадқиқотлар |
| Nashriyot | Ўзбекистон Миллий университети Жиззах филиали |
| ISSN | 3060-5059 |
| Nashr sanasi | 2026-08-03 |
| Jild | 3 |
| Son | 8 |
| Betlar | 173-179 |
| Til | O‘zbek |
| DOI | 10.67227/j16rmb06 |
| Indeksga qo‘shilgan | 2026-09-02 |
DOI: 10.67227/j16rmb06 · Maqolaning asl sahifasi · PDF
| APA | Nigora Mahkamova (2026). BRENDNING RAQAMLI EKOTIZIMI: KOMMUNIKATSION O‘ZARO HAMKORLIKNING ZAMONAVIY MODELLARI VA MEXANIZMLARI. Ижтимоий-гуманитар соҳада илмий-инновацион тадқиқотлар, 3(8), 173-179. https://doi.org/10.67227/j16rmb06 |
|---|---|
| GOST (OAK) | Nigora Mahkamova BRENDNING RAQAMLI EKOTIZIMI: KOMMUNIKATSION O‘ZARO HAMKORLIKNING ZAMONAVIY MODELLARI VA MEXANIZMLARI // Ижтимоий-гуманитар соҳада илмий-инновацион тадқиқотлар. – 2026. – T. 3, № 8. – B. 173-179. – DOI: 10.67227/j16rmb06. |
| MLA | Nigora Mahkamova. “BRENDNING RAQAMLI EKOTIZIMI: KOMMUNIKATSION O‘ZARO HAMKORLIKNING ZAMONAVIY MODELLARI VA MEXANIZMLARI.” Ижтимоий-гуманитар соҳада илмий-инновацион тадқиқотлар, 3(8), 173-179, 2026. https://doi.org/10.67227/j16rmb06 |
| Chicago | Nigora Mahkamova. “BRENDNING RAQAMLI EKOTIZIMI: KOMMUNIKATSION O‘ZARO HAMKORLIKNING ZAMONAVIY MODELLARI VA MEXANIZMLARI.” Ижтимоий-гуманитар соҳада илмий-инновацион тадқиқотлар, 3(8), 173-179 (2026). https://doi.org/10.67227/j16rmb06 |
| Harvard | Nigora Mahkamova (2026) ‘BRENDNING RAQAMLI EKOTIZIMI: KOMMUNIKATSION O‘ZARO HAMKORLIKNING ZAMONAVIY MODELLARI VA MEXANIZMLARI’, Ижтимоий-гуманитар соҳада илмий-инновацион тадқиқотлар, 3(8), 173-179. https://doi.org/10.67227/j16rmb06 |
| BibTeX | @article{nigoramahkamova2026,
title = {BRENDNING RAQAMLI EKOTIZIMI: KOMMUNIKATSION O‘ZARO HAMKORLIKNING ZAMONAVIY MODELLARI VA MEXANIZMLARI},
author = {Nigora Mahkamova},
journal = {Ижтимоий-гуманитар соҳада илмий-инновацион тадқиқотлар},
year = {2026},
volume = {3},
number = {8},
pages = {173-179},
doi = {10.67227/j16rmb06},
url = {https://doi.org/10.67227/j16rmb06}
} |
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