The influence of social media influencers on consumer behavior

Abduraimov, Muhammadabdullo

Қўқон университети хабарномаси · 2024-yil

Annotatsiya

This article examines how social media influencers impact consumer behavior in the fields of marketing and management. Utilizing a qualitative research method and analyzing secondary data, the research explores different facets of influencer marketing, such as authenticity, psychological factors, platform-specific dynamics, effectiveness measurement, and ethical concerns. Research shows that authenticity and trustworthiness are crucial in influencer marketing, in addition to the psychological aspects of social proof and parasocial interaction. Different dynamics on each platform emphasize the necessity of customized marketing strategies on platforms like Instagram, YouTube, and TikTok. Advanced analytics and sentiment analysis are essential for assessing the effectiveness of campaigns. Maintaining consumer trust relies heavily on adhering to ethical standards, such as following regulations and being transparent. The research highlights the significance of continuously studying and adjusting to new trends in order to fully utilize influencer marketing in modern marketing plans.

Maqola ma’lumotlari
MualliflarAbduraimov, Muhammadabdullo
JurnalҚўқон университети хабарномаси
NashriyotҚўқон университети
ISSN2181-1695
Nashr sanasi2024-04-18
Jild11
Betlar19-22
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Social media influencers, Consumer behavior, Marketing, Management, Authenticity, Psychological mechanisms, Platform-specific dynamics, Measurement of effectiveness, Ethical considerations.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAbduraimov, Muhammadabdullo (2024). THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR. Қўқон университети хабарномаси, 11, 19-22. https://www.herald.kokanduni.uz/index.php/public_html/article/view/944
GOST (OAK)Abduraimov, Muhammadabdullo THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR // Қўқон университети хабарномаси. – 2024. – T. 11. – P. 19-22.
MLAAbduraimov, Muhammadabdullo. “THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR.” Қўқон университети хабарномаси, 11, 19-22, 2024. https://www.herald.kokanduni.uz/index.php/public_html/article/view/944
ChicagoAbduraimov, Muhammadabdullo. “THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR.” Қўқон университети хабарномаси, 11, 19-22 (2024). https://www.herald.kokanduni.uz/index.php/public_html/article/view/944
HarvardAbduraimov, Muhammadabdullo (2024) ‘THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR’, Қўқон университети хабарномаси, 11, 19-22. https://www.herald.kokanduni.uz/index.php/public_html/article/view/944
BibTeX
@article{abduraimovmuhammadabdullo2024,
  title = {THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR},
  author = {Abduraimov, Muhammadabdullo},
  journal = {Қўқон университети хабарномаси},
  year = {2024},
  volume = {11},
  pages = {19-22},
  url = {https://www.herald.kokanduni.uz/index.php/public_html/article/view/944}
}

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