GREEN MARKETING BY ECO-LABELS IMPLEMENTATION AS THE CREATIVE APPROACH TO THE EFFECTIVE ORGANIZATION OF BUSINESS MARKETING

Yusupova Azimakhon

Innovatsiya va taraqqiyot · 2024-yil

Annotatsiya

This thesis explores the implementation of eco-labels as a creative approach to enhance green marketing strategies within businesses. It examines how eco-labels serve as crucial tools for differentiating environmentally friendly products, fostering consumer trust, and influencing purchasing decisions. The research analyzes the relationship between eco-label effectiveness, consumer awareness, and marketing communication strategies. The findings will contribute to the understanding of eco-labels' role in promoting green marketing practices.

Maqola ma’lumotlari
MualliflarYusupova Azimakhon
JurnalInnovatsiya va taraqqiyot
Nashr sanasi2024-08-14
Jild2
Son8
Betlar6-11
TilIngliz

Kalit so‘zlar

Green marketing, Eco-labels, Purchasing intention, Nourishment labels, Internet marketing, Marketing analysis, Business marketing, voluntary labels

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