In an increasing globalized world, issues relevant to advertising are becoming more important. The effectiveness of advertisements in promoting companies` products has led to the spread of advertising all over the world and a significant amount of this advertising uses English language. English for advertising has very specific linguistic and discursive features that show that advertising English is a particular genre of specialized discourse. Thus, the aim of this study is to analyze the language of advertising in English in order to identify the different linguistic and discursive specificities of advertising English. For that aim, the current study selected a sample of advertising English texts. This article ends up with presenting the different key linguistic and discursive features of English for advertising.
| Mualliflar | KADIROVA, Zaynab |
|---|---|
| Jurnal | Ўзбекистон Миллий университети хабарлари |
| Nashr sanasi | 2024-09-21 |
| Jild | 1 |
| Son | 1.7 |
| Betlar | 295-297 |
| Til | O‘zbek |
| DOI | 10.69617/nuuz.v1i1.7.3489 |
DOI: 10.69617/nuuz.v1i1.7.3489 · Maqolaning asl sahifasi
Advertising, Advertising English, Linguistic features, Slogan, Specialized discourse, Реклама, рекламный английский, лингвистические особенности, Слоган, Специализированный дискурс., Reklama, reklama ingliz tili, lingvistik xususiyatlar, shiori, maxsus nutq.
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