Monetizing social media: ols estimates of content intensity, engagement, and advertising on sales

Majidov Abdulaziz Abdurahimovich

Ўзбекистон суғурта бозори · 2025-yil

Annotatsiya

We quantify how social-media activity translates into sales using ordinary least squares (OLS) on weekly brand-level data. The model relates sales tocontent intensity (posts), content format (Reels/Shorts share), live-stream activity, user engagement, and advertising spend. Results show all drivers are positive and statistically significant: additional posts, higher Reels share, and live weeks are associated with sizable increases in sales, while engagement and ad spend provide strong incremental lift. Partial-regression diagnostics confirm independent contributions with modest multicollinearity (Mean VIF ≈ 2.9). Robustness with Newey–West errors yields consistent inferences. The findings offer actionable guidance on allocating content effort and budget to maximize monetization.

Maqola ma’lumotlari
MualliflarMajidov Abdulaziz Abdurahimovich
JurnalЎзбекистон суғурта бозори
NashriyotТДИУ
Nashr sanasi2025-09-01
Betlar16-19
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-27

Maqolaning asl sahifasi

Kalit so‘zlar

social media marketing; Reels/Shorts; engagement; advertising spend; sales response; OLS

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMajidov Abdulaziz Abdurahimovich (2025). MONETIZING SOCIAL MEDIA: OLS ESTIMATES OF CONTENT INTENSITY, ENGAGEMENT, AND ADVERTISING ON SALES. Ўзбекистон суғурта бозори, 16-19. https://insurance.tsue.uz/index.php/journal/article/view/317
GOST (OAK)Majidov Abdulaziz Abdurahimovich MONETIZING SOCIAL MEDIA: OLS ESTIMATES OF CONTENT INTENSITY, ENGAGEMENT, AND ADVERTISING ON SALES // Ўзбекистон суғурта бозори. – 2025. – P. 16-19.
MLAMajidov Abdulaziz Abdurahimovich. “MONETIZING SOCIAL MEDIA: OLS ESTIMATES OF CONTENT INTENSITY, ENGAGEMENT, AND ADVERTISING ON SALES.” Ўзбекистон суғурта бозори, 16-19, 2025. https://insurance.tsue.uz/index.php/journal/article/view/317
ChicagoMajidov Abdulaziz Abdurahimovich. “MONETIZING SOCIAL MEDIA: OLS ESTIMATES OF CONTENT INTENSITY, ENGAGEMENT, AND ADVERTISING ON SALES.” Ўзбекистон суғурта бозори, 16-19 (2025). https://insurance.tsue.uz/index.php/journal/article/view/317
HarvardMajidov Abdulaziz Abdurahimovich (2025) ‘MONETIZING SOCIAL MEDIA: OLS ESTIMATES OF CONTENT INTENSITY, ENGAGEMENT, AND ADVERTISING ON SALES’, Ўзбекистон суғурта бозори, 16-19. https://insurance.tsue.uz/index.php/journal/article/view/317
BibTeX
@article{majidovabdulazizabdurahimovich2025,
  title = {MONETIZING SOCIAL MEDIA: OLS ESTIMATES OF CONTENT INTENSITY, ENGAGEMENT, AND ADVERTISING ON SALES},
  author = {Majidov Abdulaziz Abdurahimovich},
  journal = {Ўзбекистон суғурта бозори},
  year = {2025},
  pages = {16-19},
  url = {https://insurance.tsue.uz/index.php/journal/article/view/317}
}

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