Advancing smart tourism in Uzbekistan through digital marketing: a secondary-data study

Mardonova , Dilrabo, Мардонова , Дильрабо, Mardonova , Dilrabo

Иқтисодий тараққиёт ва таҳлил · 2026-yil

Annotatsiya

This study analyzes how digital marketing can accelerate the development of smart tourism in Uzbekistan. Although the country has recorded fast growth in visitor flows and stronger global recognition, the move from traditional destination promotion to data-informed smart tourism governance is still incomplete. The evidence shows that Uzbekistan has a promising foundation for smart tourism: inbound tourism trips reached 7.96 million in 2024, internet penetration was 89.0% in January 2025, and active social media identities numbered 11.7 million. However, demand composition reveals an important strategic issue: 76.7% of inbound trips in 2024 were connected with visiting relatives, whereas leisure and recreation represented only 14.9%. This difference suggests that large arrival volumes have not yet been fully converted into higher-value destination-based tourism. The analysis also identifies a developing digital ecosystem that includes official portals, e-visa services, OTA cooperation, mobile cashback tools, and specialized platforms such as Eaten.uz.

Maqola ma’lumotlari
MualliflarMardonova , Dilrabo, Мардонова , Дильрабо, Mardonova , Dilrabo
JurnalИқтисодий тараққиёт ва таҳлил
NashriyotЎзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази
ISSN2992-877X
Nashr sanasi2026-04-30
Jild4
Son4
Betlar144-151
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/2992-877x-2026-vol4-iss4-pp144-151
Indeksga qo‘shilgan2026-08-27

DOI: 10.60078/2992-877x-2026-vol4-iss4-pp144-151 · Maqolaning asl sahifasi

Kalit so‘zlar

smart tourism, digital marketing, destination management, Uzbekistan, умный туризм, цифровой маркетинг, управление дестинациями, Узбекистан, aqlli turizm, raqamli marketing, destinatsiyalarni boshqarish, O‘zbekiston

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMardonova , Dilrabo, Мардонова , Дильрабо, & Mardonova , Dilrabo (2026). ADVANCING SMART TOURISM IN UZBEKISTAN THROUGH DIGITAL MARKETING: A SECONDARY-DATA STUDY. Иқтисодий тараққиёт ва таҳлил, 4(4), 144-151. https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp144-151
GOST (OAK)Mardonova , Dilrabo, Мардонова , Дильрабо, Mardonova , Dilrabo ADVANCING SMART TOURISM IN UZBEKISTAN THROUGH DIGITAL MARKETING: A SECONDARY-DATA STUDY // Иқтисодий тараққиёт ва таҳлил. – 2026. – T. 4, № 4. – P. 144-151. – DOI: 10.60078/2992-877x-2026-vol4-iss4-pp144-151.
MLAMardonova , Dilrabo, Мардонова , Дильрабо, and Mardonova , Dilrabo. “ADVANCING SMART TOURISM IN UZBEKISTAN THROUGH DIGITAL MARKETING: A SECONDARY-DATA STUDY.” Иқтисодий тараққиёт ва таҳлил, 4(4), 144-151, 2026. https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp144-151
ChicagoMardonova , Dilrabo, Мардонова , Дильрабо, and Mardonova , Dilrabo. “ADVANCING SMART TOURISM IN UZBEKISTAN THROUGH DIGITAL MARKETING: A SECONDARY-DATA STUDY.” Иқтисодий тараққиёт ва таҳлил, 4(4), 144-151 (2026). https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp144-151
HarvardMardonova , Dilrabo, Мардонова , Дильрабо, and Mardonova , Dilrabo (2026) ‘ADVANCING SMART TOURISM IN UZBEKISTAN THROUGH DIGITAL MARKETING: A SECONDARY-DATA STUDY’, Иқтисодий тараққиёт ва таҳлил, 4(4), 144-151. https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp144-151
BibTeX
@article{mardonovadilrabo2026,
  title = {ADVANCING SMART TOURISM IN UZBEKISTAN THROUGH DIGITAL MARKETING: A SECONDARY-DATA STUDY},
  author = {Mardonova , Dilrabo and Мардонова , Дильрабо and Mardonova , Dilrabo},
  journal = {Иқтисодий тараққиёт ва таҳлил},
  year = {2026},
  volume = {4},
  number = {4},
  pages = {144-151},
  doi = {10.60078/2992-877x-2026-vol4-iss4-pp144-151},
  url = {https://doi.org/10.60078/2992-877x-2026-vol4-iss4-pp144-151}
}

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