Ushbu maqolada zamonaviy tashkilotlarda strategik marketing boshqaruviga raqamlashtirish va sun'iy intellekt (SI) texnologiyalarining ta’siri tahlil qilinadi. Unda raqamli marketing transformatsiyasining asosiy yo‘nalishlari, uning afzalliklari va xavflari, shuningdek, SIning marketing strategiyalari samaradorligiga ta’siri o‘rganiladi. Marketingda SIdan foydalanish darajasini va uning kompaniya raqobatbardoshligiga ta’sirini aks ettiruvchi statistik ma’lumotlarga alohida e’tibor qaratiladi. Tadqiqotning maqsadi raqamli texnologiyalar va SI asosida strategik marketing boshqaruvini takomillashtirish mexanizmlarini aniqlash va korxonalar uchun amaliy tavsiyalarni bayon qilish hisoblanadi.
| Mualliflar | Ubaydulloyeva , Malika, Umarova , Guzal, Убайдуллоева , Малика, Умарова , Гузал, Ubaydulloyeva , Malika, Umarova , Guzal |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2026-01-30 |
| Jild | 4 |
| Son | 1 |
| Betlar | 229-235 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2026-vol4-iss1-pp229-235 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2026-vol4-iss1-pp229-235 · Maqolaning asl sahifasi
strategic marketing, management, digitalization of the economy, artificial intelligence, digital marketing, marketing analytics, стратегический маркетинг, управление, цифровизация экономики, искусственный интеллект, цифровой маркетинг, маркетинговая аналитика, strategik marketing, menejment, iqtisodiyotni raqamlashtirish, sun’iy intellekt, raqamli marketing, marketing tahlili
| APA | Ubaydulloyeva , Malika, Umarova , Guzal, Убайдуллоева , Малика, Умарова , Гузал, Ubaydulloyeva , Malika, & Umarova , Guzal (2026). IMPROVING STRATEGIC MARKETING MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES. Иқтисодий тараққиёт ва таҳлил, 4(1), 229-235. https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp229-235 |
|---|---|
| GOST (OAK) | Ubaydulloyeva , Malika va b. IMPROVING STRATEGIC MARKETING MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES // Иқтисодий тараққиёт ва таҳлил. – 2026. – T. 4, № 1. – P. 229-235. – DOI: 10.60078/2992-877x-2026-vol4-iss1-pp229-235. |
| MLA | Ubaydulloyeva , Malika, Umarova , Guzal, Убайдуллоева , Малика, Умарова , Гузал, Ubaydulloyeva , Malika, and Umarova , Guzal. “IMPROVING STRATEGIC MARKETING MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES.” Иқтисодий тараққиёт ва таҳлил, 4(1), 229-235, 2026. https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp229-235 |
| Chicago | Ubaydulloyeva , Malika, Umarova , Guzal, Убайдуллоева , Малика, Умарова , Гузал, Ubaydulloyeva , Malika, and Umarova , Guzal. “IMPROVING STRATEGIC MARKETING MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES.” Иқтисодий тараққиёт ва таҳлил, 4(1), 229-235 (2026). https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp229-235 |
| Harvard | Ubaydulloyeva , Malika, Umarova , Guzal, Убайдуллоева , Малика, Умарова , Гузал, Ubaydulloyeva , Malika, and Umarova , Guzal (2026) ‘IMPROVING STRATEGIC MARKETING MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES’, Иқтисодий тараққиёт ва таҳлил, 4(1), 229-235. https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp229-235 |
| BibTeX | @article{ubaydulloyevamalika2026,
title = {IMPROVING STRATEGIC MARKETING MANAGEMENT OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES},
author = {Ubaydulloyeva , Malika and Umarova , Guzal and Убайдуллоева , Малика and Умарова , Гузал and Ubaydulloyeva , Malika and Umarova , Guzal},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2026},
volume = {4},
number = {1},
pages = {229-235},
doi = {10.60078/2992-877x-2026-vol4-iss1-pp229-235},
url = {https://doi.org/10.60078/2992-877x-2026-vol4-iss1-pp229-235}
} |
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