Ushbu maqolada zamonaviy tashkilotlarda strategik marketing boshqaruviga raqamlashtirish va sun'iy intellekt (SI) texnologiyalarining ta’siri tahlil qilinadi. Unda raqamli marketing transformatsiyasining asosiy yo‘nalishlari, uning afzalliklari va xavflari, shuningdek, SIning marketing strategiyalari samaradorligiga ta’siri o‘rganiladi. Marketingda SIdan foydalanish darajasini va uning kompaniya raqobatbardoshligiga ta’sirini aks ettiruvchi statistik ma’lumotlarga alohida e’tibor qaratiladi. Tadqiqotning maqsadi raqamli texnologiyalar va SI asosida strategik marketing boshqaruvini takomillashtirish mexanizmlarini aniqlash va korxonalar uchun amaliy tavsiyalarni bayon qilish hisoblanadi.
| Mualliflar | Ubaydulloyeva , Malika, Umarova , Guzal, Убайдуллоева , Малика, Умарова , Гузал, Ubaydulloyeva , Malika, Umarova , Guzal |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2026-01-30 |
| Jild | 4 |
| Son | 1 |
| Betlar | 229-235 |
| Til | Rus |
| DOI | 10.60078/2992-877x-2026-vol4-iss1-pp229-235 |
DOI: 10.60078/2992-877x-2026-vol4-iss1-pp229-235 · Maqolaning asl sahifasi
strategic marketing, management, digitalization of the economy, artificial intelligence, digital marketing, marketing analytics, стратегический маркетинг, управление, цифровизация экономики, искусственный интеллект, цифровой маркетинг, маркетинговая аналитика, strategik marketing, menejment, iqtisodiyotni raqamlashtirish, sun’iy intellekt, raqamli marketing, marketing tahlili
This article examines the activities of export credit agencies in providing financial support to exporters in conditions of global competition and market instability. It analyzes government mechanisms for stimulating…
This article provides a comprehensive analysis of the theoretical, methodological, and institutional aspects of implementing a mass property valuation system in the Republic of Uzbekistan. The study substantiates the…
The article highlights the significant impact of the introduction of innovation into industry and the transfer of production to a high-tech process on this basis, which in turn has had a significant impact on business…
This article examines the issues of accounting for financial assets and financial liabilities in higher education institutions. Based on the requirements of the Budget Accounting Standard No-2 of the Republic of…
The article examines international experience in the formation and functioning of mass appraisal systems using the examples of selected countries. The selected countries include the United States and Sweden, where mass…
Ushbu maqolada Jahon banki ma’lumotlari va Global ko‘p o‘lchovli kambag‘allik indeksining qiyosiy tahlili yordamida Markaziy Osiyodagi monetar va ko‘p o‘lchovli kambag‘allik dinamikasi o‘rganilgan. Tadqiqotda…
This article develops an econometric framework to formalize the determinants of consumer behavior and to quantify their effects on purchase decisions and consumption volumes. The analysis systematizes key drivers such…
The article examines the theoretical foundations and evolution of the innovation process under accelerated technological development and the emergence of the seventh technological paradigm. The shift from linear to…
Households within the mahalla system occupy a special place in the economy of Uzbekistan. In recent years, the growth rate of agricultural production, produced by households within mahallas, has been impressive. In this…
This article examines the impact of monetary policy on external economic equilibrium, with a particular focus on Uzbekistan’s trade balance. The findings indicate that monetary policy instruments affect the trade…