This article examines the issues of developing an optimal sales strategy through the integration of pricing policy and marketing research in modern market conditions. During the study, various pricing methods, consumer behavior, and the competitive environment were analyzed. Empirical data were collected and statistically analyzed using the example of enterprises operating in the Uzbek market. As a result, an integrated strategy has been developed that increases price elasticity, market segmentation, and competitiveness.
| Mualliflar | Abduxalilova , Laylo, Aбдуxaлилoвa , Лaйлo, Abduxalilova , Laylo |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashr sanasi | 2026-01-30 |
| Jild | 4 |
| Son | 1 |
| Betlar | 21-28 |
| Til | O‘zbek |
| DOI | 10.60078/2992-877x-2026-vol4-iss1-pp21-28 |
DOI: 10.60078/2992-877x-2026-vol4-iss1-pp21-28 · Maqolaning asl sahifasi
pricing policy, marketing research, sales strategy, price elasticity, market segmentation, competitiveness, ценовая политика, маркетинговые исследования, стратегия продаж, ценовая эластичность, сегментация рынка, конкурентоспособность, narx siyosati, marketing tadqiqotlari, sotish strategiyasi, narx elastikligi, bozor segmentatsiyasi, raqobatbardoshlik
This article reveals the role of pension provision and compulsory pension insurance in the social protection system of the population in modern states, as well as their significance in ensuring sustainable development…
The article analyzes existing methodologies for assessing the effectiveness of incentive tax benefits in regions and identifies their advantages and disadvantages. It is substantiated that the assessment of the…
This article examines the difficulties in creating and improving a sustainable management system in the tourism sector, as shown in the experience of South Korea. The study systematically studies the integration of…
The article is devoted to the theoretical analysis of the mechanisms of attracting foreign direct investment as an important direction of economic policy. Classical, neoclassical, corporate, institutional, and…
The article analyzes a market ecosystem model in the context of the platform economy, based on the integration of competition and cooperation. The study highlights the role of the company as a central actor and examines…
This article presents scientific and practical proposals for ensuring the liquidity of commercial banks in the context of modern globalization, increasing their role in the socio-economic development of the country and…
This article analyzes the innovative startup ecosystem formed in Silicon Valley, USA, based on economic and statistical approaches. The study examines the stages of startup development, venture capital dynamics, labor…
This article analyses the theoretical and practical foundations of introducing advanced foreign experiences in the process of human capital development in Uzbekistan. Global reforms, internal problems of Uzbekistan and…
This article examines effective ways of using state budget funds for the development of professional training of management staff in higher education institutions. The research analyzes the legislative framework of the…
This article discusses the economic content of tax capacity, the laws of its formation and its strategic role in the tax system. During the study, the factors affecting tax capacity were analyzed and the importance of…