Semiotic resources in instagram posts of women political leaders:a contrastive multimodal analysis of english and uzbek political discourse

Aminov , Farrukh, Karimov, Ramis

Қўқон ДПИ. Илмий хабарлар · 2026-yil

Annotatsiya

This paper presents a comparative multimodal discourse analysis of Instagram posts from May 2024 and May 2025 by two leading women political figures: Kamala Harris, then Vice President of the United States, and Tanzila Narbaeva, Chair of the Senate of Uzbekistan’s Oliy Majlis. Using the Social Semiotic theory of Kress & van Leeuwen (2006), we examine how visual framing, color, gesture, body language, caption style, text length, number of images, and hashtags are used as semiotic resources in their different political and cultural settings. Our analysis of actual Instagram posts shows clear differences in how these resources are used on each account. Harris’s posts are more personal and emotionally engaging, while Narbaeva’s posts focus on detailed institutional reporting. This research highlights how multimodal communication on platforms like Instagram can reflect cultural differences.

Maqola ma’lumotlari
MualliflarAminov , Farrukh, Karimov, Ramis
JurnalҚўқон ДПИ. Илмий хабарлар
NashriyotҚўқон давлат педагогика институти
ISSN3030-3958
Nashr sanasi2026-06-27
Jild8
Son3
Betlar966-973
TilIngliz
Indeksga qo‘shilgan2026-08-27

Maqolaning asl sahifasi

Kalit so‘zlar

multimodal discourse analysis, political Instagram, semiotic resources, cross-cultural communication, Kamala Harris, Tanzila Narbaeva, Uzbek political discourse, digital political communication

Iqtibos keltirish

APAAminov , Farrukh, & Karimov, Ramis (2026). SEMIOTIC RESOURCES IN INSTAGRAM POSTS OF WOMEN POLITICAL LEADERS:A CONTRASTIVE MULTIMODAL ANALYSIS OF ENGLISH AND UZBEK POLITICAL DISCOURSE. Қўқон ДПИ. Илмий хабарлар, 8(3), 966-973. https://journals-kokandsu.uz/index.php/kspi/article/view/823
GOST (OAK)Aminov , Farrukh, Karimov, Ramis SEMIOTIC RESOURCES IN INSTAGRAM POSTS OF WOMEN POLITICAL LEADERS:A CONTRASTIVE MULTIMODAL ANALYSIS OF ENGLISH AND UZBEK POLITICAL DISCOURSE // Қўқон ДПИ. Илмий хабарлар. – 2026. – T. 8, № 3. – P. 966-973.
MLAAminov , Farrukh, and Karimov, Ramis. “SEMIOTIC RESOURCES IN INSTAGRAM POSTS OF WOMEN POLITICAL LEADERS:A CONTRASTIVE MULTIMODAL ANALYSIS OF ENGLISH AND UZBEK POLITICAL DISCOURSE.” Қўқон ДПИ. Илмий хабарлар, 8(3), 966-973, 2026. https://journals-kokandsu.uz/index.php/kspi/article/view/823
ChicagoAminov , Farrukh, and Karimov, Ramis. “SEMIOTIC RESOURCES IN INSTAGRAM POSTS OF WOMEN POLITICAL LEADERS:A CONTRASTIVE MULTIMODAL ANALYSIS OF ENGLISH AND UZBEK POLITICAL DISCOURSE.” Қўқон ДПИ. Илмий хабарлар, 8(3), 966-973 (2026). https://journals-kokandsu.uz/index.php/kspi/article/view/823
HarvardAminov , Farrukh, and Karimov, Ramis (2026) ‘SEMIOTIC RESOURCES IN INSTAGRAM POSTS OF WOMEN POLITICAL LEADERS:A CONTRASTIVE MULTIMODAL ANALYSIS OF ENGLISH AND UZBEK POLITICAL DISCOURSE’, Қўқон ДПИ. Илмий хабарлар, 8(3), 966-973. https://journals-kokandsu.uz/index.php/kspi/article/view/823
BibTeX
@article{aminovfarrukh2026,
  title = {SEMIOTIC RESOURCES IN INSTAGRAM POSTS OF WOMEN POLITICAL LEADERS:A CONTRASTIVE MULTIMODAL ANALYSIS OF ENGLISH AND UZBEK POLITICAL DISCOURSE},
  author = {Aminov , Farrukh and Karimov, Ramis},
  journal = {Қўқон ДПИ. Илмий хабарлар},
  year = {2026},
  volume = {8},
  number = {3},
  pages = {966-973},
  url = {https://journals-kokandsu.uz/index.php/kspi/article/view/823}
}

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