The article analyzes the prospects for the use of innovative marketing technologies from a theoretical and practical perspective. In the context of digital transformation, enterprises are developing marketing activities with new approaches based on artificial intelligence, big data (Big Data), blockchain, AR/VR technologies and omni-channel strategies. The study comparatively studies international experiences and digital reforms in the Uzbek economy, analyzes the impact of innovative marketing technologies on efficiency, their role in increasing competitiveness, and the possibilities of building sustainable relationships with consumers. The results show that the widespread use of innovative marketing technologies is important for enterprises not only in increasing short-term sales volumes, but also in forming a long-term sustainable development strategy.
| Mualliflar | Mamadjanova , Tuygʻunoy, Мамаджанова , Туйгуной, Mamadjanova , Tuygʻunoy |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2025-09-29 |
| Jild | 3 |
| Son | 9 |
| Betlar | 128-134 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2025-vol3-iss9-pp128-134 |
| Indeksga qo‘shilgan | 2026-08-27 |
DOI: 10.60078/2992-877x-2025-vol3-iss9-pp128-134 · Maqolaning asl sahifasi
innovative marketing, digital transformation, artificial intelligence, big data, blockchain, AR/VR technologies, omni-channel strategy, competitiveness, инновационный маркетинг, цифровая трансформация, искусственный интеллект, большие данные, блокчейн, технологии дополненной и виртуальной реальности, innovatsion marketing, raqamli transformatsiya, sun’iy intellekt, katta ma’lumotlar (Big Data, blokcheyn, AR/VR texnologiyalari, omni-channel strategiya
| APA | Mamadjanova , Tuygʻunoy, Мамаджанова , Туйгуной, & Mamadjanova , Tuygʻunoy (2025). PROSPECTS FOR USING INNOVATIVE MARKETING TECHNOLOGIES. Иқтисодий тараққиёт ва таҳлил, 3(9), 128-134. https://doi.org/10.60078/2992-877x-2025-vol3-iss9-pp128-134 |
|---|---|
| GOST (OAK) | Mamadjanova , Tuygʻunoy, Мамаджанова , Туйгуной, Mamadjanova , Tuygʻunoy PROSPECTS FOR USING INNOVATIVE MARKETING TECHNOLOGIES // Иқтисодий тараққиёт ва таҳлил. – 2025. – T. 3, № 9. – P. 128-134. – DOI: 10.60078/2992-877x-2025-vol3-iss9-pp128-134. |
| MLA | Mamadjanova , Tuygʻunoy, Мамаджанова , Туйгуной, and Mamadjanova , Tuygʻunoy. “PROSPECTS FOR USING INNOVATIVE MARKETING TECHNOLOGIES.” Иқтисодий тараққиёт ва таҳлил, 3(9), 128-134, 2025. https://doi.org/10.60078/2992-877x-2025-vol3-iss9-pp128-134 |
| Chicago | Mamadjanova , Tuygʻunoy, Мамаджанова , Туйгуной, and Mamadjanova , Tuygʻunoy. “PROSPECTS FOR USING INNOVATIVE MARKETING TECHNOLOGIES.” Иқтисодий тараққиёт ва таҳлил, 3(9), 128-134 (2025). https://doi.org/10.60078/2992-877x-2025-vol3-iss9-pp128-134 |
| Harvard | Mamadjanova , Tuygʻunoy, Мамаджанова , Туйгуной, and Mamadjanova , Tuygʻunoy (2025) ‘PROSPECTS FOR USING INNOVATIVE MARKETING TECHNOLOGIES’, Иқтисодий тараққиёт ва таҳлил, 3(9), 128-134. https://doi.org/10.60078/2992-877x-2025-vol3-iss9-pp128-134 |
| BibTeX | @article{mamadjanovatuygunoy2025,
title = {PROSPECTS FOR USING INNOVATIVE MARKETING TECHNOLOGIES},
author = {Mamadjanova , Tuygʻunoy and Мамаджанова , Туйгуной and Mamadjanova , Tuygʻunoy},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2025},
volume = {3},
number = {9},
pages = {128-134},
doi = {10.60078/2992-877x-2025-vol3-iss9-pp128-134},
url = {https://doi.org/10.60078/2992-877x-2025-vol3-iss9-pp128-134}
} |
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